CODO Designs Unveils Branding for New Brewpub, Big Lug Canteen

Big Lug Canteen’s Branding Stands Out in a Crowded Indiana Craft Beer Market

Indianapolis, IN – CODO Design is proud to share its branding work with Indianapolis’ newest brewpub, Big Lug Canteen. The project took over a year to complete and sought to position Big Lug as a bright and welcoming neighborhood hangout in Nora.

“It was fun looking at how brewpubs are traditionally positioned,” said CODO Partner, Cody Fague, “and then completely flipping that around to delight people. Indy loves it.”

Big Lug Canteen’s Branding Stands Out in a Crowded Indiana Craft Beer Market

This relationship resulted in brand strategy consisting of naming and developing a modular identity system, copywriting, print menu system, drinkware, merch, tap handles, keg collars, festival kit, fully responsive, menu-forward website, and a vibrant environmental design package.

Founded by local entrepreneurs, Eddie Sahm and Scott Ellis, Big Lug Canteen officially opened off of Indianapolis’ beautiful Monon Trail on October 12, 2015.

About CODO Design:

CODO Design is an Indianapolis branding and web design firm founded on the belief that we can create better design by including our clients in the creative process. We offer brand strategy, package design, and responsive web design to the food and beverage industry, with a focus on startup craft breweries. We partner with breweries across the United States, and recently, in Mexico. 

About Big Lug Canteen:

We treat our brewing at Big Lug with the respect beer deserves. No shortcuts. No gimmicks. To create our distinct flavor of beers, we purchased all American made equipment, spared no expenses when it came to quality hops and malts, and focused on beer styles that are full flavored and excite drinkers to take another sip.

Big Lug Canteen was inspired by the foods, beers, and spirits that two self-identifying big lugs like to eat and drink. We make what we want, we make it for Nora, and like any Big Lug… we make it solid.

Big Lug Canteen is located at 1435 E 86th St, Indianapolis, Indiana 46240

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