CM Profit Group Partners with Learning Evolution to Provide Online Sales Training


San Diego, CA – Learning Evolution and CM Profit Group have established a strategic partnership to develop a series of innovative and leading edge online sales leadership and sales coaching coursework modules and tools specifically for the beverage industry to help suppliers and distributors bring value to retailers.

Learning Evolution, LLC “LE”, is a leading global learning and performance improvement company and is passionate about helping clients win in the marketplace. LE which specializes in Shopper Sciences to influence shopper behavior and sales has partnered with CM Profit Group, LLC (CM Profit) of Detroit, Michigan, a leading sales training and consulting company focused on helping sales teams build true “win-win” relationships with retailers the beverage industry.

“We’re excited about our partnership with Tom Fox and to join forces with CM Profit Group. To compete effectively today beverage suppliers and distributors need sales and marketing teams that must be able to understand and manage assortments, promotion and pricing at the unique store level. This takes not only using the right data to create meaningful insights, but highly trained sales and support people with the right sales and presentation skills to sell it through.” says Mr. Scott Matthews, CEO of Learning Evolution. “We’re creating with CM Profit Group a next generation of online coursework modules and selling process that will enable our clients to deliver superior selling expertise combined with analytical skills.

The Skill UP! ACADEMY is a 24x7x365 secure hosted Learning & Performance Portal with a fully functional Learning Management System (LMS) and Content Management System (CMS) providing clients easy-to-use access to online e-learning, communications, tools and performance support resources specifically designed for the beverage industry.

“Our partnership brings the best CM Profit Group has to offer online and provides a platform for the future of selling with insights. User will now have easy access to our proven CM Profit training courses and materials online! Along with new tools and resources” says Tom Fox, Managing Partner, CM Profit Group.

About CM Profit Group:

Since 1999 CM Profit has published the industry standard in retailer research and training that beverage alcohol suppliers and distributors use to improve the performance of their National Accounts, Category Management and Sales teams. Learn more at: 

About Learning Evolution: 

Started in 2003, Learning Evolution is a 3X Inc. Fortune 5000 fasted growing privately held company, known for designing and building best in class e-Learning solutions and provider of a comprehensive series of accredited Learning Programs for Category Management that satisfies all the training requirements designated by the Category Management Association (CMA) for industry certification CPCA, CPCM and CPSA.