Norwood, Mass. – After successful launches in three other Massachusetts markets, Castle Island is now taking its growing brand to the North Shore.
Beginning this week, the brewery’s beers will be available as far North as the New Hampshire border. Castle Island has partnered with Danvers-based Merrimack Valley Distributing Company to bring its beers to the territory.
“We’ve been getting calls from accounts in Merrimack’s area ever since we opened.” says Company Founder, Adam Romanow, “We’re thrilled that we can finally start shipping beer up there.”
Growing distribution slowly and deliberately has always been part of Castle Island’s expansion philosophy, according to Romanow.
“We want to make sure we can provide new markets with the supply and support they deserve,” he added, “so we don’t like to rush anything. It’s a big part of our commitment to the ‘inch wide, mile deep’ philosophy.”
To be sure, Castle Island takes that philosophy seriously. Since launching distribution the beginning of 2016, the brewery has grown rapidly while limiting its footprint to only three markets within Massachusetts, and currently serves roughly 700 accounts.
Many of those accounts will soon be carrying Castle Island’s newest release, Festbier, shipping to stores this week. The beer’s label describes Festbier as a “Märzen-Inspired Ale” that balances floral hops and a light, nutty malt backbone. Unlike traditional Oktoberfest Märzens, Castle Island’s interpretation relies on the brewery’s house ale yeast, lending a slightly fuller mouthfeel while maintaining the classically clean, crisp finish.
“Festbier is really our first major market release outside of the hop-forward categories,” Romanow added. “We get a lot of requests for non-hoppy beers, and we think Festbier will be a welcome addition to the lineup as we transition from late Summer into early Fall.”
Located off Route 1, at 31 Astor Ave. in Norwood, Mass., Castle Island is currently operating on limited public visiting hours. The brewery is open for tastings, tours and purchases on Thursdays and Fridays from 3:00 P.M. – 8:00 P.M and Saturdays from 12:00 P.M. to 8:00 P.M.
For additional information about the brewery and for an updated list of retail locations where Castle Island beers can be found, please visit the company’s website (castleislandbeer.com) and Facebook page (facebook.com/castleislandbeer). Email firstname.lastname@example.org or call 781.951.2029 with any other questions.
About Castle Island Brewing:
Castle Island is dedicated to crafting the highest quality beer with purpose and without pretense. With a focus on American ales, we make offerings that are both unique and approachable. Our singular goal is to brew distinctive beers that honor proven traditions and celebrate fresh ideas.