Brooklyn Brewery Renames Newest Brewmaster’s Reserve Series Beer

BROOKLYN – Due to TTB regulations, The Brooklyn Brewery was forced to rename their latest addition to the Brewmaster’s Reserve Series collection.

The Concoction, formerly “The Tonic,” will be the new name of the brew which was originally inspired by bartender Sam Ross at the famous NYC cocktail bar Milk & Honey.

According to Dan D’Ippolito, a brewery spokesperson, “The Tonic,” suggested that the beer was actually created with tonic water, the reason for the TTB’s denial.

The brewery originally wanted to name the beer “The Penicillian,”” which was also not approved by the TTB.

D’Ippolito confirmed that the name change will delayed the official release of the new beer, which will be served on draught-only at select accounts.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.