Boulder, CO — The Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—has named Kevin Doidge as the organization’s new Sales Director.
“Kevin brings with him the perfect combination of experience, enthusiasm and insight, as we work to broaden our partnership engagement,” said Bob Pease, president & CEO, Brewers Association. “We’re excited to welcome him to the Brewers Association.”
Doidge is responsible for developing relationships and selling high-level sponsorships for all BA properties, including the organization’s publications, websites and events, focusing on non-endemic category development.
“For a beer lover, working for the Brewers Association is a dream job,” added Doidge. “I’m thrilled to join this team and look forward to creating opportunities and cultivating relationships with existing and new sponsors.”
Prior to joining the BA, Doidge held a long tenure at WME/IMG, working his way through the ranks to Vice President, Global Partnerships. With nearly two decades of marketing experience, Doidge has worked on sponsorship sales, strategic consultation, activation, negotiation, multi-agency collaboration, relationship building and management of integrated marketing programs. He has extensive experience with brand partnerships across a variety of entertainment properties including food and beverage, film, Cirque du Soleil, NBA, college athletics, fashion, golf, tennis, and individual athletes. A passionate beer enthusiast and homebrewer, he holds a BA in Marketing from Indiana University and an MBA in Sports Business Management from San Diego State University.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer CupSM, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru™ mobile app. Follow us on Facebook and Twitter.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.