KANSAS CITY, Mo. — Boulevard Brewing and Strange Music today announced that fans will soon have the opportunity to celebrate a collaboration between two Kansas City originals – Boulevard and Tech N9ne. Inspired by one of Tech N9ne’s best-loved tunes, Bou Lou is an enticing improvisation on Boulevard’s Unfiltered Wheat Beer, bursting with flavors of pineapple and coconut.
Boulevard Brewing and Tech N9ne have deep roots in Kansas City. Boulevard released its first beer in 1989. Two years later, Tech N9ne began his musical career. In the years since, both have flourished beyond their wildest dreams, becoming institutions in their shared hometown and parts well beyond.
“This is an alliance that had to happen,” said Boulevard president Jeff Krum. “Working with Tech and the Strange Music team has been a real privilege. Their creativity, attention to detail and commitment to excellence made it clear to all of us why they’ve achieved such remarkable and sustained success.”
“Being from Kansas City, the Boulevard Brewing name has always been held in high regard,” said Strange Music CEO/president Travis O’Guin. “We both strive to create products that place us in the upper echelon of our respective industries, so to be able to collaborate with the Boulevard team on such a unique project is an honor.”
The limited release beer will debut at this summer’s Boulevardia festival, to be held June 15 and 16 in KC’s Stockyards District. Tech N9ne will top the bill at the urban street party on Friday night. Bou Lou, packaged in 4-packs of 16-ounce cans, will hit shelves starting Monday, June 18 in select markets including Kansas City, Lawrence, Wichita, Springfield and Denver.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.
About Strange Music
Strange Music, Inc. is the most successful independent hip hop record label in the world, founded in 2000 by the label’s flagship artist, Tech N9ne, along with business partner and CEO/President Travis O’Guin. With a diverse roster of artists, the label’s influence and reach continues to expand as evidenced by the recent addition of their pop music division, Strange Main. For more information about the label and its artists, visit strangemusicinc.com or follow facebook.com/StrangeMusicInc, twitter.com/StrangeMusicInc and Instagram.com/strangemusicinc.