Blue Moon Celebrates 20th Anniversary with 750 Nationwide Events


DENVER – On Friday, July 31, Blue Moon will proudly celebrate its 20th Anniversary; and what better way than under a lunar blue moon? During the evening’s moonlit hours, more than 750 celebrations will take place at bars nationwide, culminating in a cross-country toast of Blue Moon at 10 p.m. local time at each location. In its hometown of Denver, Blue Moon will host a moonlit concert with Big Data, featuring special guest Robert DeLong, at Blue Moon Brewing Co.’s SandLot Brewery. Blue Moon brewers will also pour a specialty beer release.

“As a brewery, we’ve come a long way in 20 years, and we’re excited to celebrate this with the people who got us here—our fans—and the things they love most: food, music and great beer,” says Keith Villa, founder and head brewmaster at Blue Moon Brewing Co.

In Denver, the festivities kick off with a spectacular evening of events throughout Lower Downtown Denver, the neighborhood where Blue Moon was first brewed back in 1995. Four free rooftop concerts will culminate at The SandLot in Coors Field where electronic music project Big Data will be headlining, featuring special guest Robert DeLong.

Fans at The SandLot and select parties throughout the country will also have the chance to sample the specialty Blue Moon 20th Anniversary Ale, which has limited availability. The celebratory beer is a combination of a Belgian-style White and a Belgian-style Tripel, two of Villa’s favorite Belgian beer styles from when he earned his Ph.D in brewing in Brussels. The smooth-bodied ale has a warming finish and hints of coriander, orange peel, fruity esters, spicy esters and a touch of sweetness.

When Keith Villa created Blue Moon Belgian White Belgian-Style Wheat Ale in 1995, he introduced beer drinkers across the country to Belgian-style beers with a creative twist. Twenty years later, Villa is one of the pioneers of the craft beer movement and Blue Moon has a lot to be proud of. In the past year alone, they’ve released two new varietals in addition to the 20th Anniversary Ale—First Peach Ale and White IPA—and have given rising artists the opportunity to showcase their work nationally on Blue Moon Belgian White labels throughout the summer. In 2016, Villa and his team plan to open another brewery and tasting room in Denver’s burgeoning River North neighborhood.

Fans throughout the country can visit to determine if their city is hosting a 20th Anniversary celebration. Fans in Denver can visit to register for a lanyard* and admittance to any of the four rooftop concert events and to the Big Data featuring special guest Robert DeLong performance at The SandLot.

*Lanyards will be distributed to registered guests at Denver rooftop concert events on a first-come, first-served basis. Lanyards grant access to each rooftop concert and The SandLot.

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