Bell’s Partners with Blue Horse Shoe to Upgrade Logistics

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CARMEL, IN — Blue Horseshoe Solutions has been chosen by Bell’s Brewery, Inc. of Comstock, MI, to upgrade its enterprise system with Blue Horseshoe’s Microsoft Dynamics AX Brewery Solution, to help the once small craft brewer grow, manage and expand its distribution of some of the most popular craft beers in America. Bell’s, founded in Kalamazoo, MI, has more than 20 different beers that are distributed to nearly two dozen states.

“We are very pleased to add another of the top craft brewers to our growing list of companies that rely on Blue Horseshoe’s expertise and unique Dynamics AX Brewery Solution,” said Chris Cason, president of Blue Horseshoe. “We are proud to become a part of the ever-growing success story of Bell’s Brewery.”

Bell’s Brewery recently ranked No. 8 in the Top 50 Breweries in the USA by the Brewers Association, which represents more than 2,300 U.S. breweries and promotes and work of craft brewers, retailers, wholesalers and others in the industry.

“We are excited to work with a company that has a strong understanding of the craft brew industry and look forward to developing a system that will help our world class brewery continue to grow,” said Pat Gray, Chief Financial Officer, Bell’s Brewery, Inc.

Blue Horseshoe now represents 3 companies in that impressive top-10 list, including No. 4 New Belgium of Fort Collins, CO; and No. 9, Stone Brewing Co. of Escondido, CA. The Carmel-based company also counts as clients Pabst Brewing of San Antonio, TX; Anchor Brewers & Distillers of San Francisco, CA; and Patron Tequila of Las Vegas, NV.


Bell’s is the latest craft brewer to choose Blue Horseshoe to upgrade its enterprise systems with their Microsoft Dynamics AX Brewery Solution. From financials, to production to warehouse management, Bell’s will be upgrading and gaining efficiencies by leveraging Blue Horseshoe’s experience with leading brewers and beverage distribution companies.