Bell’s Partners with Blue Horse Shoe to Upgrade Logistics

bells logo best

CARMEL, IN — Blue Horseshoe Solutions has been chosen by Bell’s Brewery, Inc. of Comstock, MI, to upgrade its enterprise system with Blue Horseshoe’s Microsoft Dynamics AX Brewery Solution, to help the once small craft brewer grow, manage and expand its distribution of some of the most popular craft beers in America. Bell’s, founded in Kalamazoo, MI, has more than 20 different beers that are distributed to nearly two dozen states.

“We are very pleased to add another of the top craft brewers to our growing list of companies that rely on Blue Horseshoe’s expertise and unique Dynamics AX Brewery Solution,” said Chris Cason, president of Blue Horseshoe. “We are proud to become a part of the ever-growing success story of Bell’s Brewery.”

Bell’s Brewery recently ranked No. 8 in the Top 50 Breweries in the USA by the Brewers Association, which represents more than 2,300 U.S. breweries and promotes and work of craft brewers, retailers, wholesalers and others in the industry.

“We are excited to work with a company that has a strong understanding of the craft brew industry and look forward to developing a system that will help our world class brewery continue to grow,” said Pat Gray, Chief Financial Officer, Bell’s Brewery, Inc.

Blue Horseshoe now represents 3 companies in that impressive top-10 list, including No. 4 New Belgium of Fort Collins, CO; and No. 9, Stone Brewing Co. of Escondido, CA. The Carmel-based company also counts as clients Pabst Brewing of San Antonio, TX; Anchor Brewers & Distillers of San Francisco, CA; and Patron Tequila of Las Vegas, NV.


Bell’s is the latest craft brewer to choose Blue Horseshoe to upgrade its enterprise systems with their Microsoft Dynamics AX Brewery Solution. From financials, to production to warehouse management, Bell’s will be upgrading and gaining efficiencies by leveraging Blue Horseshoe’s experience with leading brewers and beverage distribution companies.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.