Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.

Go Where the Trail Leads You with Bell’s Brewery and the Partnership for the National Trails System (PNTS).

The sun is starting to set on this year’s Oberon season, but fans of it and wheat beers will have a brand-new beer to add to their regular lineup.

Upper Hand Brewery, a division of Bell’s Brewery based in the Upper Peninsula, will be available across the entirety of Upper and Lower Michigan this fall.

Bell’s Brewery is proud to announce the next release in its Celebration Series.

Bell’s Brewery will take fans to new shores under the Oberon sun with two, new ways to enjoy the color and scent of a summer afternoon.

Oberon will not be the only mini keg from Bell’s Brewery this summer.

Juicy Gossip isn’t the only March beer release from Bell’s; Oberon will also make its return. 

Two flamingos walk into a bar… the latest specialty release from Bell’s Brewery is one of the things that happened next.

Bell’s Brewery has appointed Carrie K. Yunker to the newly created role of executive vice president. Yunker, who has worked at Bell’s for nearly two decades and most recently served as VP of human resources, will work with Bell’s founder and president Larry Bell to oversee all aspects of managing the company, as well as leading Bell’s senior leadership team and acting as a go-between to the Michigan craft brewery’s board of directors.

Bell’s Brewery would like to (politely) introduce you to its newest release. No, Yeah, the latest year-round release from the Michigan’s largest and oldest independent craft brewery will start shipping next week to its home state, Wisconsin, Indiana, Ohio, Illinois and Minnesota. 

San Francisco-based Fort Point Beer Company has ended its 6-year-old self-distribution operation and sold the rights to distribute its brands to Matagrano Inc. in the Bay Area. Offerings from Bell’s Brewery will be sold by Classic Beverage in Southern California, following the acquisition of Bell’s brand rights by the City of Industry-headquartered wholesaler, which purchased Craft Beer Guild from Sheehan Family Companies.

Brewbound readers in 2020 sought out news about the pandemic, mergers and acquisitions, brewery closures and job changes. 2020 marked a year of shifts for brewers, as well as Brewbound, which shifted its business model to a subscription model. With that in mind, we’ve pulled the five most-read stories before the paywall was introduced and the five most-read stories after.