Bell's Brewery

Kirin-owned New Belgium Brewing has reorganized its business administration teams, resulting in the elimination of some roles, a spokesperson confirmed to Brewbound. The employees whose jobs were cut amount to fewer than 1% of the company’s overall workforce.

Young Lion Gets New Owner; Ex-Employee Sues Legion Brewing; Samuel Adams Drop a Cherry Bomb; Budweiser Drops Super Bowl LX Ad; People Moves at Holidaily, Bell’s; Athletic’s Bill Shufelt on Bold Names; Womrtown’s Patriot Place Taproom Gets a ‘Glow Up.’

A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.

Beer is in the midst of “a fun crisis,” New Belgium Brewing CMO Rebecca Dye Yonushonis declared during the company’s distributor convention in Fort Collins last week.

After reaching nationwide distribution in 2023, Bell’s Brewery has refocused on its core Great Lakes markets. New Belgium CEO Shaun Belongie explained that the Michigan craft brand struggled in far away markets, leading the company to double down at home.

New Belgium is still feeling the effects of Hurricane Helene almost one year after the deadly storm devastated western North Carolina. Even as the company’s Asheville production facility has come back online, New Belgium is dealing with tough decisions made in the aftermath.

Volume at craft breweries outside of the Brewers Association’s (BA) definition of small and independent declined 4% on a comparable basis, to 6.752 million barrels, in 2024, the trade group reported in the May/June edition of The New Brewer magazine.

Carrie Yunker ended her more than two-decade run at Bell’s Brewery on a high note Monday – Oberon Day, the annual release of the company’s spring-summer seasonal wheat beer.

Bell’s Brewery executive vice president (EVP) Carrie Yunker will depart from the company next month after more than two decades with the Comstock, Michigan-based brewery.

New Belgium CEO Shaun Belongie joins the Brewbound Podcast to discuss the comeback in Asheville, the company’s still-unfolding contingency plans and the road ahead.

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.

Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.

New Belgium Brewing Company has appointed Rich Rush as its next chief sales officer.

News broke late yesterday that New Belgium has named Rebecca Dye Yonushonis as the company’s next CMO, filling the vacancy left by Shaun Belongie when he was appointed CEO last fall.