BEDFORD, Va. — Beale’s announced today that it will expand its distribution to the Richmond area this March.
Since opening in Bedford, Virginia last June, the brewery has seen the surrounding areas of southwest Virginia embrace both the brand and the approachable, low-ABV beers that Beale’s offers, including its flagship lager Beale’s Gold.
“Lagers are seeing a resurgence,” said Beale’s brewmaster James Frazer, who is also the brewmaster at Petersburg-based Trapezium Brewing Co. “At Beale’s, our goal is to make very high-quality versions of classic beer styles and provide a counter to all of the high-ABV and quirky styles crowding the craft beer market. We are hyper-focused on quality, while at the same time making craft beer that everyone can enjoy.”
The brewery’s flagship beer is Beale’s Gold, a Helles Lager that’s straightforward and easy to drink, full-bodied with a crisp finish. Beale’s Gold is the first Virginia-made beer packaged in an 8-pack of 11 oz. stubby bottles, a unique packaging decision that’s both forward-thinking yet influenced by the heritage beers that have come before it.
Beale’s began distributing in Southwest Virginia this past October, in the cities of Roanoke, Lynchburg, and its hometown of Bedford. Richmond is the latest market where Beale’s is expanding as it pursues its plans for statewide distribution.
The brewery has signed with Loveland Distributing for its launch into the Richmond market.
“There’s just something about grabbing a good old stubby bottle that even the most hard-core beer nerds get excited about,” Frazer said. “This style of beer is deceptively simple. I love it because it goes with everything — it’s crisp and complex, but it’s also fun to have around to go with whatever you’re eating or whatever you’re out there doing. We can’t wait to get Beale’s Gold in front of a larger audience.”
For more information about Beale’s, visit www.bealesbeer.com.
Beale’s, the first brewery in the town of Bedford, Va., opened in June 2017 with a focus on craft beer and a menu filled with authentic wood-smoked BBQ. The Beale’s name stems from the legend of the mysterious treasure many believe was buried in Bedford by Thomas J. Beale in the 1820s, and the Beale’s tagline – simple thrills for curious folks – encapsulates the spirit of the brand.