Arizona’s Alliance Beverage Distributing Company Named Diageo-Guinness USA’s Distributor of the Year

PHOENIX, AZ – Alliance Beverage Distributing Company has been recognized with one of the industry’s highest honors awarded by Diageo-Guinness USA at the Ninth Annual Golden Bar Awards Event, held during the 2012 Diageo-Guinness National Distributors meeting, on October 11 thin Dallas, TX. The Golden Bar Awards recognize distributors and brokers throughout the industry for their excellence in the marketplace, including social responsibility and overall portfolio performance. Alliance Beverage was distinguished out of over 400 other competing distributors to earn this prestigious honor as Distributor of the Year.

“Our associates have a genuine desire to constantly improve the supplier and customer experiences, and distinguish themselves from the competition,” said Bob Smith, President and CEO of Alliance Beverage. “To be honored with this prestigious award from a leading premium imported beer company, in a market where we have strong competition for the distribution rights of beer, simply confirms that we have set a very high standard within our company that will dictate the future of distribution for premium and craft beer.”

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across the spirit, beer and wine categories. The Diageo-Guinness USA portfolio consists of several iconic brands, including Guinness, which recently celebrated the 250th Anniversary of signing of lease on St. James’s Gate Brewery, Dublin, the famous Jamaican lager Red Stripe, Ireland’s Kilkenny, Harp and Smithwicks, and other market leading brands in the Premium Alcohol Beverage (PAB) category including Smirnoff Ice, Parrot Bay and the newly introduced freezable pouches.


Alliance Beverage Distributing Company, LLC is the largest alcoholic beverage distributor in the state of Arizona. Consistently recognized as one of the top distributors in the industry, Alliance Beverage Distributing Co. has earned multiple Distributor of the Year awards in the Premium Imported and Craft Beers, Wine and Spirits categories. Alliance Beverage strives to be recognized as the very best distributor of alcoholic beverages in the state of Arizona by creating seamless customer and supplier relationships through superior sales performance and service.

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