Good news — today is National Lager Day!
Two breweries that have become synonymous with the lager style are celebrating in different ways.
Anheuser-Busch InBev (AB-InBev), the world’s largest beer company doled out statistics last week that show it’s not the iconic Budweiser brand itself, but the style that is, in fact, the ‘king of beers.’
Citing IRI data, AB-InBev pegs the American lager category at 75 percent of all beer sold in the U.S. AB-InBev is “leading the way in the United States, representing nearly two-thirds (63%) of the category.”
“Beer drinkers prefer lagers 2-to-1 over pale ales and 3-to-1 over IPAs and stouts,” the release added.
While AB-InBev seems to be using the occasion to prop up its own brand, Boston Beer Co., the country’s largest craft brewery, took a more historical approach.
Known for its flagship Samuel Adams Lager, Boston Beer created an infographic to help consumers understand the origins of lager. The company notes that the lager style is “relatively new to the beer scene, first appearing in Bavaria during the 16th century.”
The statistics Boston Beer offered were less about the popularity of Samuel Adams (63 percent of people don’t know the difference between a lager and an ale) and we appreciate the knowledge.
To that, we say prost!
The full infographic is below: