News

Almost one in five U.S. adults 21 and older drank non-alcoholic beer, wine, spirits, RTD cocktails, or THC-infused beverages in the past six months.

Despite persistent inflation, consumers are still looking for reasons to celebrate – and retailers across all channels are giving them permission.

FMBs continue to post off-premise declines YoY, losing shelf space and displays to spirits-based offerings, among other new entrants. However, several FMB brands have been able to buck the trend, as evident in market research firm Circana’s latest weekly scans report.

Republic National Distributing Company (RNDC) has settled with its unsecured creditors, clearing the path for its Chapter 11 liquidation. A judge has also signed off on sales of RNDC’s businesses in Alaska, Kentucky and Michigan.

Boston Beer has a full slate of innovations getting priority in 2027, but those brands remain relatively small in the company’s volume outlook next year compared to its core fourth category offerings, including Twisted Tea, Sun Cruiser and Truly Hard Seltzer.

Mark Anthony Brands conquered hard seltzer with White Claw. Can the company pull off a repeat in the fast-growing hard sports drink (vodka + ade) market?

This week’s beer goes out to bourbon-barrel-aged stout season (er, for you all – I’ll just take a whiff off the bottle as you pass it around and enjoy memories of 2018, thanks). I was really glad to see I’m not the only one with way too many BBA bomber relics of 2010s craft beer yore still sitting somewhere in the back of a closet, garage or a basement corner.

Check out news items initially reported in the Brewbound Insider Newsletter September 22-23, including headlines from the Brewers Association, Chandler Street Breweries, Atwater and others.

Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.

Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.

In an ever-connected world, reaching consumers is easier than ever before, but the difficulty of meaningfully connecting with them has grown exponentially.

Boston Beer Company has adjusted its fiscal year 2026 (FY26) guidance in the wake of continued shipment and depletions declines through Q3.

Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.

Hard tea and boozy water maker NOCA will refresh the packaging for its Too Turnt Tea and Weekend Water franchises in early 2027.