Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Brienne Allan, who sparked an industry-wide reckoning with sexual harassment by asking a single question on her personal Instagram account (@ratmagnet) in May, announced today she will step down from her role as production manager at Salem, Massachusetts-based Notch Brewing. “It’s with a heavy and hopeful heart that this Thursday will be my last day at Notch Brewing,” she wrote in an Instagram post. “I’ve never felt more supported and shared such a similar goal with a company.”
Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.
The National Beer Wholesalers Association will require attendees of its annual convention and trade show to provide proof of vaccination against COVID-19 or a negative test before entering the event, scheduled to take place October 3-6 in Las Vegas.
Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
Businesses may have to prepare for less frequent on-premise visits this fall, as consumers are becoming increasingly more wary of visiting bars and restaurants with rising COVID-19 cases, according to a study released yesterday by investment banking and financial services firm Jefferies.
An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.
A false marketing suit against Anheuser-Busch InBev (A-B) and its Miami-based Veza Sur brand was dismissed by a U.S. district court judge in Miami last week, which included a district court judge referring to the definition of a craft brewery as “a subjective term,” according to Law360.
Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.
Oklahoma City’s COOP Ale Works made a splash in March with the reveal of its partnership with fast-food chain Sonic Drive-In to create a hard seltzer brand based on popular flavors such as Cherry Limeade and Ocean Water.