Top Features

Natural Light Launches ‘Flavor-Forward’ Vodka Line

Natural Light Launches ‘Flavor-Forward’ Vodka Line

Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.

Brienne Allan, Igniter of Craft Beer’s Reckoning with Sexism, to Depart Notch Brewing

Brienne Allan, Igniter of Craft Beer’s Reckoning with Sexism, to Depart Notch Brewing

Brienne Allan, who sparked an industry-wide reckoning with sexual harassment by asking a single question on her personal Instagram account (@ratmagnet) in May, announced today she will step down from her role as production manager at Salem, Massachusetts-based Notch Brewing. “It’s with a heavy and hopeful heart that this Thursday will be my last day at Notch Brewing,” she wrote in an Instagram post. “I’ve never felt more supported and shared such a similar goal with a company.”

Lone River Rolls Out First National Campaign

Lone River Rolls Out First National Campaign

Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.