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Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions

Brewers’, Distributors’ & Retailers’ 2026 Wishlist: Consumer Insights, Focused Inventory & Price Promotions

Christmas came early for any fans of Bump Williams Consulting’s (BWC) annual growth strategies report. In the consulting firm’s final monthly update of 2025, founder Bump Williams shared beverage manufacturer, distributor and retailer growth strategies for 2026 and 2027 – one month earlier than historically released, and with a bonus fourth tier: the consumer.

Yuengling to Enter Iowa & Wisconsin in Q1 2026

Yuengling to Enter Iowa & Wisconsin in Q1 2026

Yuengling is headed to Iowa and Wisconsin in 2026. The addition of new states for the U.S.’s oldest brewery was teased with cryptic billboards in both Midwestern states stating “The Drought Ends Soon.” The official news dropped Monday.

6 Elected to Brewers Association Board of Directors

6 Elected to Brewers Association Board of Directors

Four incumbents and two new members will join the Brewers Association (BA) board of directors following last month’s election. The new term is slated to begin in February 2026.

Tilray Reverse Stock Split to Take Effect on December 2

Tilray Reverse Stock Split to Take Effect on December 2

Tilray Brands’ approved reverse stock split is set to take effect Monday afternoon following the close of the market, the company announced last week. The 1:10 reverse split will reduce the number of shares of common stock of Tilray from 1.16 billion to 116 million.

What if … Anheuser-Busch InBev Acquired BeatBox?

What if … Anheuser-Busch InBev Acquired BeatBox?

Anheuser-Busch InBev’s will-they, won’t-they $700 million acquisition of party punch maker BeatBox is still awaiting an answer. However, Dan Wandel, Bump Williams Consulting chief strategy officer, indulged what a combination of the two companies would mean for high ABV (8% and up) and flavored beverage-alcohol.