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Craft beer industry news.

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.

Chuckanut Brewery Taps Schwarz Lager

All those dark beer drinkers will love to know that Chuckanut Brewery has their Schwarz Lager on tap at both locations (Skagit Valley and Portland, OR).

Brewbound Podcast: Who Won the Super Bowl Booze Ad Battle? Plus, BORGs Explained

Brewbound Podcast: Who Won the Super Bowl Booze Ad Battle? Plus, BORGs Explained

Marketing and ad executives break down the winners and losers of this year’s beverage-alcohol Super Bowl ad battle. Deb Gabor, CEO of Sol Marketing, and Mario Natarelli, managing partner of MBLM, each share an industry insider’s view on the ads for Bud Light, Miller Lite, Coors Light, Michelob Ultra, Crown Royal, Remy Martin and more.

Rupee Indian Beer Enters Trader Joe’s

Rupee Beer, the first Indian-inspired beer to bridge the gap between world cuisine and craft brewing, announces its entry into the American chain, Trader Joe’s.

San Diego’s ReBru Spirits Releases Hard Lemon Iced Tea ‘Longball’

Barrio Logan’s ReBru Spirits has released Longball, a hard lemon iced tea libation that is available at bars, restaurants, and retail outlets throughout San Diego County via Scout Distribution. ReBru founder Dennis O’Connor and Longball CEO Kerin Sovern made the announcement.

Japas Cervejaria Partners with Culture Beverage to Distribute into Colorado

Colorado craft beer drinkers now have the opportunity to try beer from Japas Cervejaria, a woman-run Japanese-Brazilian brewery that’s based in Brazil. Starting this month, Japas beer will be available in the Front Range from Colorado Springs to Fort Collins; additionally the beer will soon be available near the I-70 corridor and the Roaring Fork Valley.