News

Diageo is extending its non-alc (NA) spirit Ritual Zero Proof into the ready-to-drink (RTD) category with three canned cocktails.

Maine Beer Co. is dining out on lunch. Not the meal, but its flagship IPA (7% ABV), which isn’t named for an eating occasion at all, but rather a whale spotted off the Maine coast in 1982. Her dorsal fin was missing a chunk, which had ostensibly become lunch for a shark.

For the second consecutive month, beer recorded the largest year-over-year (YoY) price increases across all bev-alc categories in April, according to today’s Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).

Yacht Water was co-founded by Lil Yachty alongside entertainment and music mogul Kevin ‘Coach K’ Lee, along with bev-alc industry veterans Rachel and Peter Kiley of Atlanta-based Sneaky Pete Spirits and Monday Night Brewing. The founders have been building a regional following in Atlanta before pushing to wider markets.

Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.

Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.

Nearly four out of every 10 craft brands recorded growth in the off-premise through mid-April, according to the latest monthly update from data and consulting firm Bump Williams Consulting (BWC).

As we sit on the cusp of Mother’s Day this year, let’s top and tail the newsletter with some love going out to our moms this week.

Anheuser-Busch InBev’s (A-B) Michelob Ultra was Numero Uno on Cinco de Mayo, according to the latest report from on-premise insights firm BeerBoard.

Breakthru Drivers Strike in Illinois & Missouri; Diageo Beer USA Net Sales +9.1%, Global Net Sales +2.3%; Monster Q1 Alcohol Net Sales -5.9%; Hard Seltzers Increasingly Top-Heavy Market; A-B CMO: ‘25 is the New 21’; Molson Coors Reveals Keystone Light Apple Cans.

As Republic National Distributing Company (RNDC) sells off nearly all of its territories, what does that mean for the state of distribution?

The convenience channel remained a lone bright spot for craft in the latest monthly report from market research firm Circana. Year-to-date (YTD) through April 19, craft dollar sales at c-stores increased 3.2%, while volume, measured in case sales, increased 0.9%.

Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.

Bev-alc trends held steady through late April, according to the latest weekly update from market research firm NIQ.