News

Boston Beer Company has filled one of its c-suite vacancies.

A fitness company appears to be the winner of last week’s auction for Rogue Ales & Spirits’ intellectual property, including the Rogue.com domain, the proprietary Pacman yeast strain and trademarks for Rogue and Dead Guy, among other assets.

The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.

Rohan Radhakrishnan and Fabian Clark’s first attempt at building a mid-proof spirits category didn’t go as planned. Now, they’re trying again.

Broken Heels will remain New Trail Brewing’s “top priority” in 2027, but its family will expand with two IPAs on both ends of the ABV spectrum.

Well, summer’s over this weekend … so it’s time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.

July’s big occasions were unable to pull beer supply out of the red, according to the Beer Institute’s (BI) latest economic reports.

Pabst Brewing CEO Greig DeBow has offered a $20,000 reward for 1,602 cases of the Pabst Blue Ribbon maker’s beer he alleges was stolen in California last month.

FIFCO USA, also known as CCR American Holdings, has new ownership, but the faces involved aren’t entirely new.

Kava and kanna have positioned as the next thing in functional adult non-alcoholic alternatives as hemp-derived THC’s future remains uncertain.

If operating a craft brewery in 2026 wasn’t hard enough, imagine doing it surrounded by water and glaciers, requiring all supplies to come via a sea barge, often with a five-day travel delay. That’s how Alaskan Brewing has operated for 40 years.

Liquid Death founder Mike Cessario is partnering with Sazerac to launch Mr. Fancy, a new RTD canned sparkling wine.

The summer selling season wraps up this weekend with Labor Day Monday, and one of the hottest segments of the summer has been hard sports drinks. Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into the fast-growing segment and how their views have shifted on it over the last year.