Anheuser-Busch InBev

Anheuser-Busch InBev today announced a commitment to secure 100% of the company’s purchased electricity from renewable sources by 2025. In total, this will shift 6 terawatt-hours of electricity annually to renewable sources in the markets where AB InBev operates and will help transform the energy industry in countries like Argentina, Brazil, India and markets across the African continent.

This spring, the King of Beers is raising one to hometown fans, who embody the spirit of America’s favorite pastime. With the return of baseball season, Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. Budweiser’s limited-edition cans will arrive on Opening Day.

Michelob ULTRA today launched a free, dedicated skill on Amazon Alexa, called ULTRA 95, just in time for spring. This is also the first skill introduced by an Anheuser-Busch brand.

Last Call: Amazon Prime Delivers Beer in Cincinnati and Columbus; A-B Sued over Spuds Mackenzie Ad; North Carolina Lawmakers Want Eden Brewery Reopened; Saint Arnold Brewery Looks to Expand; and more.

Lime-A-Rita announced today that it will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women. Led by a team of female marketers, agency partners, and brewmasters, the brand is celebrating its fifth anniversary with a head to toe makeover including a new look and marketing campaign. The brand will also unveil five new flavors to the lineup this year.

Budweiser, a leader in innovation, made its bold statement on Saturday, March 11, at the South by Southwest Interactive Festival to officially be the first beer on Mars. The South by Southwest Interactive Festival offers the perfect intersection of disruptive and aspirational brand-centric and tech-inspired conversations, making it the perfect touchpoint for the Bud on Mars unveil.

The world’s largest beer company has threatened to pullback a $2,500 sponsorship of South Boston’s famed St. Patrick’s Day Parade if organizers do not allow a group of gay war veterans to march. Anheuser-Busch InBev today said it would reconsider its support of the event after parade organizers, the South Boston Allied War Veterans Council, voted 9-4 on Tuesday to exclude OUTVETS, a non-political organization dedicated to honoring the service of LGBTQ veterans.

Anheuser-Busch InBev today reported full-year and fourth-quarter earnings, noting depletions declines of 2 percent in the U.S. in 2016 and continued struggles for its flagship Bud Light brand.

BEST DAMN Brewing Co. is back to bring you the best damn news you’ve heard all day with the release of their newest hard soda, BEST DAMN Cream Soda. Hitting shelves nationwide starting March 6th, BEST DAMN Cream Soda is aged on real vanilla beans during the brewing process for a touch of sweetness.

On the heels of the brand’s first Super Bowl commercial, Busch officially announced it is introducing refreshed packaging featuring a new look, which will be on shelves nationwide by early April. The redesigned packaging will be brought to life for the first time this weekend when Kevin Harvick’s No. 4 Busch Ford hits the track at The Clash race at Daytona International Speedway with a never-before-seen paint scheme.

Last Call: Michelob Ultra Release Super Bowl Spot; BA Appoints Neil Witte as Quality Ambassador; AleSmith to Expand Tasting Room; MillerCoors Spending $50 Million to Expand Leinenkugel’s Operations; Empire Brewing and 1911 Established Ciders Merge Sales Teams.

Spuds MacKenzie has risen from the grave to convince you that a night out with friends is more fun than staying home alone.

Press Clips: A-B Releases First Super Bowl Ads; Georgia and Mississippi Move Toward Direct Sales Reform; Boulevard Partners with Kansas City Royals; Corona, Tecate Challenge Trump

In this week’s edition of Last Call: Georgia and Mississippi move toward on-site sales, Anheuser-Busch and MillerCoors cut barley contracts and Twelve Rounds Brewing faces boycott after owner slams Women’s March on Facebook.