Anheuser-Busch InBev

Sales data is out now showing the first week of the conservative-led boycott of Anheuser-Busch InBev’s Bud Light brand following the world’s largest beer maker’s March Madness activation with Dylan Mulvaney, an influencer who documents her life as a transgender woman.

The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.

The end of 2022 delivered a soft finish for the world’s largest beer manufacturer. In the U.S., Anheuser-Busch InBev’s depletions (sales-to-retailers) and shipments (sales-to-wholesalers) declined -7.6% and -8.6%, respectively.

One day after a report that Anheuser-Busch InBev was ceasing operations and eliminating jobs at Cleveland, Ohio-based Platform Brewing, news of layoffs at other craft breweries in the company’s Brewers Collective has come to light.

Anheuser-Busch InBev (A-B) owned Platform Beer Co. has ceased operations in Ohio, according to a Cleveland.com story citing “several sources.” However, the Platform brand will live on as three IPAs, according to a Platform spokesperson.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

Anheuser-Busch InBev (A-B) will still be promoting its big beer brands during Super Bowl LVII, despite foregoing its exclusivity rights for the Big Game this year.

Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.

Even as A-B hopes for a rediscovery of Bud Light, the company is preparing for Michelob Ultra, its second best-selling brand, to overtake Bud Light as its best-selling brand within the next five years, Anheuser-Busch InBev U.S. CMO Benoit Garbe said.

A judge has denied Anheuser-Busch InBev subsidiary Grupo Modelo’s bid for partial summary judgment in its trademark infringement lawsuit against Constellation Brands for the company’s use of the Corona trademark for hard seltzer.

With premiumization showing no signs of slowing, Anheuser-Busch InBev’s High End leaders are focusing on key import, lifestyle and craft brands in 2023.

America’s leading brewer renews its commitment to supporting and celebrating the growth of soccer in the U.S. New York, NY – Anheuser-Busch is proud to announce its renewed commitment to U.S. Soccer as the official beer sponsor. The extension continues the longest strategic partnership in U.S. Soccer history, which began in 1987.With the refreshed multi-year marketing… Read more »

Executives from Anheuser-Busch InBev (A-B), Molson Coors Beverage Company and Constellation Brands all championed core beer during Beer Marketer’s Insights’ Beer Insights Seminar Monday in New York City.

Anheuser-Busch InBev (A-B) reported a +12.1% increase in revenue, to $15.091 billion, and +3.7% volume growth in the third quarter of 2022, compared to the same period last year, the company shared today in its earnings report.