Irish cider company C&C Group plc., owner of the Vermont Hard Cider Company, today announced that it will end its 2-year-old U.S. marketing and distribution agreement with Pabst Brewing on April 1. In a letter to distributors and retailers, Vermont Hard Cider — whose brands include Woodchuck, Gumption, and Wyder’s, among others — said the two companies mutually agreed to terminate the strategic partnership forged in December 2015.
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In this edition of Press Clips: C&C Group continues to struggle in the U.S. market; Target plans to sell more craft; Meijer now offering beer delivery in Michigan; and much more.
Pabst Brewing Company yesterday announced an expanded partnership with C&C Group plc to distribute and sell Pabst brands throughout the UK and Ireland. Per the agreement, C&C will act as the “exclusive distributor” of several Pabst brands, including its flagship offering, Pabst Blue Ribbon, as well as labels like Lone Star, Schlitz, Old Milwaukee and Ballantine IPA.
Tweet Away, California Brewers At last, California-based beverage alcohol producers will be able to encourage purchasing via twitter and other social media platforms. Gov. Jerry Brown last week signed Assembly Bill 780, which enables brewers, distillers and vintners to identify retailers of their products on social media, according to the San Francisco Business Times. The… Read more »
Two months after debuting its $2 million “Why Woodchuck” advertising campaign, Vermont Hard Cider has lifted the veil on a completely redesigned set of core packages. First teased in June, the new “deconstructed” six-packs, as Vermont Hard Cider’s vice president of sales Terry Hopper describes them, feature a more stylized arch to the “Woodchuck” type and focus on the primary flavors in each of the company’s core offerings: Amber, Granny Smith Pear and Hopsation.
Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.
Woodchuck® Hard Cider’s latest creation, Gumption, will soon be available on tap across the US. Gumption continues Woodchuck’s history of authenticity and handcrafting the finest ciders using premium ingredients. When Woodchuck introduced the U.S. market to craft cider 24 years ago, it took gumption to follow their own path. Craft cider caught on, and today, Woodchuck continues to lead the craft cider industry, with a passionate focus on innovation, quality and its Vermont roots.
Woodchuck® Hard Cider, one of the leading purveyors of handcrafted hard apple cider in the U.S., is proud to announce the sixth annual Earth Week campaign to support American Forests’® Global ReLeaf program and the Vermont Tree Fruit Growers Association.
Woodchuck Hard Cider proudly announces the newest cider in the Out on a Limb lineup, Oopsy Daisy. Out on a Limb is a limited-release, rotating six-pack that features some of Woodchuck’s most creative cider varieties. The bottles change liquids and labels, but the 6-pack carrier remains the same. Oopsy Daisy is the fourth cider to be introduced in the Out on a Limb six pack, and will be available nationwide while supplies last.
Woodchuck Hard Cider opened the U.S. market to craft hard cider 24 years ago, handcrafting its cider from premium ingredients in Vermont.
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