Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Sprecher Brewing Company
Glendale · WI · Production - Regional
Brewery news
Sprecher Brewery Updates Its Year-Round Beer Labels
In early 2016 customers received a clue that the familiar look of Sprecher Brewery’s beer labels was about to transform. For its award-winning winter seasonal, the familiar shiny label bearing a coat of arms and the name Winter Brew had been replaced by a fun depiction of old man winter and the words Winter Lager.
Sprecher Brewery Releases Winter Lager
Sprecher Brewery just released Winter Lager, a highly awarded Munich style Dunkel fans seek out every year. Winter Lager has all the smooth dark roasted malt goodness that makes it a perfect beer for cold winter nights. “Dunkel” means dark, and the darkness is apparent in the deep mahogany color as well as kilned malt flavors reminiscent of roasted coffee and nuts. Soft and elegant with a hint of spice, this World Beer Cup gold medalist provides comforting contrast to winter’s occasionally harsh conditions.
Sprecher Recreates Malt Duck, with a Blend of Premium Beer and Concord Grapes
In the 1970s and 80s, Malt Duck was a very popular adult beverage. Although it disappeared from store shelves in the 1990s, it lives on in various social media platforms including facebook, blogs and chatrooms that recount fond memories and good times featuring Malt Duck. Aware not only of the nostalgia for Malt Duck but also the expressed desire for its return by an ardent fan base, Sprecher Brewing Company worked closely with its distributors to see if something could be done to revive the brand.
Sprecher Kicks Off Whole Cone Hop Series With Fresh-Hop Wisconsin Pale Lager
Sprecher Brewing Company will begin its annual Whole Cone Hop Series with Wisconsin Pale Lager, or WIPL, so named because it is dry hopped with just-off- the-bine fresh Wisconsin Cascade hop cones grown by members of the Wisconsin Hop Exchange.
Sprecher Brewing Releases 3 New Hard Sodas
Sprecher Brewing Company, long recognized as a leader in the craft beer and craft soda markets, will double its portfolio of “hard soda” beverages with the introduction of three new products — Hard Cherry Cola, Hard Orange Cream and Hard Cola.
Sprecher Brewing Introduces 3 New Radlers
Originally created in Bavaria by an innkeeper to quench the thirst of bicyclists, sportsmen and those who wanted a refreshing low-alcohol beer, the Radler style of beer started as a blend of wheat beer and lemonade. We encouraged our brewmaster to develop a radler he’d want to drink.

Last Call: Stone Brews in Berlin; Magnolia Brewing Files For Chapter 11 Bankruptcy
It’s last call, so grab a beer and catch up on all the news that we overlooked this week, including: Stone’s first German-made beers, a bankruptcy filing in San Francisco, yet another trademark suit and Amazon’s newest service — one-hour booze delivery.
Sprecher Brewery Revamps Winter Lager
Perennial favorite, Sprecher Brewery’s Winter Lager has new look and a new name but it remains the same esteemed Munich style Dunkel fans seek out every year. Long neck twelve ounce bottles and a six pack carrier featuring old man winter have replaced the Winter Brew pint bottle and four pack carrier. This limited edition seasonal is available now until it sells out.
Sprecher Kicks off 2015 Whole Cone Hop Series with Fresh Hop Wisconsin Pale Lager
Sprecher Brewing Company will begin its annual Whole Cone Hop Series with Wisconsin Pale Lager, or WIPL, so named because it is dry hopped with just-off-the-bine fresh Wisconsin Cascade hop cones grown by members of the Wisconsin Hop Exchange.
Sprecher Releases XII
Glendale, WI – Every significant anniversary, Sprecher’s brewmaster creates a beer unlike any other. For Sprecher’s 25th he brewed a remarkable Belgian-style Dubbel. This year, for Sprecher’s 30th, he upped the ante by creating XII, a Belgian-style Quadruple (Quad) ale. Brewed in March, the beer aged six months until it was bottled on September 23rd…. Read more »
Sprecher Releases Hard Apple Pie
.On April 28th, Sprecher Brewing Company will package its latest flavored malt beverage creation: Hard Apple Pie.
Milwaukee’s Winterfest Scheduled for February 7
Milwaukeeans enjoy their parks, no doubt about it. However, during the winter months many parks are underutilized. The Milwaukee North Sunrise Rotary Club (MNSRC) is trying to change the status quo in that regard. On Saturday, February 7th, the MNSRC is hosting Winterfest at the Brown Deer Park Clubhouse, 7835 N. Green Bay Road. From 10am until 4pm, participate in free winter fun for kids of all ages.
Sprecher Brewery to Host Winter Clothing Drive
If you’re cleaning out winter clothing from your closets, or are tempted by the major winter wear sales, bring your excess to Sprecher Brewing Company where a “Stuff Our Bus” winter clothing drive starts on Sunday, February 1st.
Sprecher Releases Czar Brew and Commando
Glendale, WI — For the past two years Sprecher Brewing Company’s bourbon barrel-aged Czar Brew and Commando have been doing just that, aging in white oak bourbon barrels. These deliciously complex brews have melded and mellowed to a degree never achieved before, at least not one available for public consumption.