Sprecher Releases Hard Apple Pie


Glendale, WIOn April 28th, Sprecher Brewing Company will package its latest flavored malt beverage creation: Hard Apple Pie. Unlike traditional apple pie, Sprecher Hard Apple Pie is best served cold; and at 5% abv (alcohol by volume), it is not a treat for children. Like its cousins Sprecher Hard Root Beer and Sprecher Hard Ginger, this beverage can be enjoyed on its own, as a cocktail mixer, or in an *adults only* float.

When asked to describe Hard Apple Pie, Jeff Hamilton, president of Sprecher, replied, “Hard Apple Pie is another in a long line of beverage innovations from the Sprecher brewhouse. We take pride in our ability to create revolutionary products. This is the latest in our line of adult flavored malt beverages that began with Hard Root Beer in 2013. We pioneered the first adult Root Beer, and now it has become a drink category with several competitors. Hard Apple Pie is another of those first-of-its-kind beverages. Every sip reminds you of eating a slice of homemade apple pie.”

Sprecher Hard Apple Pie will be packaged in 12oz bottles and in kegs. Bottles and 4 packs will be available in the Sprecher Gift Shop on April 28th; nationwide thereafter.

About Sprecher Brewing Company

Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first craft brewery since Prohibition. Established by Randal Sprecher in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

To learn more visit us on the web: www.sprecherbrewery.com.