Sprecher Kicks Off Whole Cone Hop Series With Fresh-Hop Wisconsin Pale Lager


Glendale, WI – Sprecher Brewing Company will begin its annual Whole Cone Hop Series with Wisconsin Pale Lager, or WIPL, so named because it is dry hopped with just-off- the-bine fresh Wisconsin Cascade hop cones grown by members of the Wisconsin Hop Exchange. In order to achieve maximum aromatics, a Sprecher representative relayed the just harvested Cascade hops back to the brewery allowing the fresh cones to be added into the aging tank within twenty-four hours of being picked. The beer was aged several additional weeks before being kegged.

Fresh Wisconsin Cascade hops lend floral aromatics and green, grassy notes specific to the area where they were grown, making WIPL distinctive from other fresh hop pale lagers. Every year the flavor of WIPL is unique due to the quality of the hops, which depends on growing conditions. This year the growing conditions were more favorable than 2014, resulting in a remarkably delicious beer with compelling floral aromatics. WIPL has a crisp profile with grassy, light floral and citrus notes. At 5% alcohol by volume (abv), this is a great session beer.

Our brewmaster made 120 barrels of WIPL using 600 pounds of the fresh Wisconsin Cascade hop cones. Due to the importance of maintaining fresh hop character, WIPL will not be available in bottles, only kegs. Growler fills can be purchased at Sprecher Brewery, 701 W. Glendale Ave, Glendale, WI.

Fresh Hop Series: On the Horizon
In mid-November Sprecher will release the second beer in the Whole Cone Hop Series, Citra Bomb featuring Simcoe and Citra hop cones.

Also in mid-November, a Belgian Pale Ale featuring with Mosaic and Equinox hop cones.

The next beer in the series makes its debut in mid-December. At present, our brewmaster is keeping this beer under wraps.

Look for the final series beer — All American Pale Ale — featuring Cascade, Mt. Hood, Citra and Simcoe hop cones, in January 2016.

About Sprecher Brewing Company
Maker of award-winning beers and gourmet sodas, Sprecher Brewing Company is Milwaukee’s first craft brewery since Prohibition. Established in 1985, Sprecher remains a leader in Wisconsin’s craft brewing industry.

Sprecher Brewing Company is located at 701 W. Glendale Ave, Glendale, WI, 53209. Visit our Gift Shop, or join us for a tour by calling 414.964.2739.

To learn more or make tour reservations on line, visit us on the web:


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