Short's Brewing Company

Short’s Brewing Company announces a collaboration brew with American funk group, Vulfpeck. The beer called “Compression” is an American Sour Ale inspired by the Vulf Compressor, a mixing tool used by the band to give their music its signature sound. Compression will be released at The Short’s Anni Party XII in 550mL bottles.

Short’s Brewing Company of Elk Rapids, Michigan announces plans to package their beers and Starcut Ciders in cans for the first time. Based in Northern Michigan, the company sees this addition to their lineup as a step towards reaching customers enjoying activities better suited for non-glass containers. An initial can roll out will include beers from their flagship lineup as well as a selection from their hard cider brand, Starcut Ciders.

Short’s Brewing Company of Bellaire, MI, announces updated Midwest distribution plans. In January, the company announced it would distribute Short’s brews and Starcut Ciders outside of their home state, Michigan, for the first time. Initial distribution outside Michigan began with eastern Pennsylvania in February 2016. This area will extend to Pittsburgh beginning March 19. Wilson-McGinley, a wholesale distribution company established in the 1950s and located in the historic Lawrenceville neighborhood, will be representing Short’s in the Pittsburgh area.

Starcut Ciders, a division of Short’s Brewing Company will begin distribution of their hard ciders in Colorado beginning early March. Distributed by Elite Brands, Colorado will be the second state after Illinois to receive shipments of this Northern Michigan brand.

Short’s Brewing Co. and Breakthru Beverage have announced a new partnership which will bring the Michigan-based brewery’s beers, as well as its cider brand, Starcut Ciders, to Illinois. The news comes only three weeks after Short’s Brewing Co. CEO, Joe Short, posted a letter on social media explaining the brewery’s decision to start distributing its beers outside of Michigan for the first time.

In this week’s edition of Last Call, New Belgium delays its Asheville brewery opening, a pair of Michigan craft brewers expand their distribution footprints and Asahi Holdings moves to buy the Peroni, Grolsch and Meantime brands.

Short’s Brewing Company of Bellaire, MI and Funky Buddha Brewery of Oakland Park, FL will be making history this weekend at the sold out Extreme Beer Fest event in Boston, February 5th and 6th. The breweries have worked together to create a beer, named Tip ta Tip, that was inspired by an Old Fashioned, each one creating a component of the cocktail-inspired brew. The two will be combined for the first time on-site at Extreme Beer Fest.

For the first time in 12 years, Michigan’s Short’s Brewing Company will add permanent distribution to markets outside of its home state. The move, made in part by a desire to fill excess production capacity, will bring its beer and Starcut Cider brand to two new markets before April: Illinois and Pennsylvania.

Short’s Brewing Company of Bellaire, MI announces distribution of the 5,000th batch of beer brewed and packaged at their Elk Rapids, MI production facility. Appropriately named “Batch 5000,” Short’s 5,000th batch of beer is a Triple India Pale Ale packaged in 22oz bottles. This special beer will be distributed in very limited quantities statewide by Short’s longtime distributor, Imperial Beverage.

Short’s Brewing Company received a silver medal at the 34th annual Great American Beer Festival in Denver, CO this past Saturday.

Starcut Ciders, a division of Short’s Brewing Company that crafts hard cider made with fruit sourced from Michigan, announces statewide bottle distribution this week.

This past week, Short’s Brewing Company of Bellaire, Michigan made the final push to complete their pub expansion.

Despite selling all of its beer within Michigan’s borders, Short’s Brewing grew production 51 percent in 2014, with three of its core products generating much of the surge through the company’s distribution channels. The brewery out of Bellaire closed out the year selling 34,443 barrels, it announced this week, up from 22,866 the year prior. According to one report from MLive.com, the growth was good enough to solidify the company’s spot as the state’s third largest brewery, past New Holland and behind Bell’s and Founders.

Bellaire, Mich. — Short’s Brewing Company, Northern Michigan’s largest craft brewery, announces the completion of its new bottling and packaging line installation at their Elk Rapids Production Brewery.