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Molson Coors Beverage Company
Chicago · IL · Production - Large
Brewery news
Molson Coors Using ‘Current Employees’ To Make Beer at Texas Brewery Where Workers Are On Strike (UPDATED)
Although union workers went on strike Saturday at Molson Coors’ Fort Worth, Texas-based production brewery, the company’s top executives said the facility is brewing, packaging and delivering beer using “current employees” as of Monday.
Molson Coors Net Sales +9.4% in 2023; US Depletions +8.5% in Q4
Molson Coors’ gains at the expense of competitor Anheuser-Busch InBev’s losses continued to show in the company’s fourth quarter and full-year earnings reports.

Super Bowl Ad Rankings: Mixed Results for Big Game Beer Ads
The 2024 Super Bowl ad rankings are beginning to filter in, and the results are all over the place for the big game commercials from Anheuser-Busch InBev (A-B) and Molson Coors.
Goldman Sachs C-Store Survey: Bud Light Trends Improve; Nasty Beast Hard Tea Could Take Share from Twisted
The convenience channel remains a bright spot for beer as the category tackles declines elsewhere, and growth in the channel is expected to continue through 2024, Goldman Sachs analysts reported in the company’s latest Bev Bytes retailer survey.
Molson Coors Reshuffles Commercial Organization, Creates Americas Commercial Accelerator
Molson Coors chief commercial officer Michelle St. Jacques announced a series of leadership moves in an all employee email sent today, along with the creation of the Americas Commercial Accelerator, which will be focused on driving “capability building across all geographies and categories.”
Molson Coors Collaborates With The Commons for Destination Innovation Career Development Experience
Molson Coors has partnered with The Commons for the fourth iteration of its Destination Innovation program; an all-expenses-paid early career development experience for 15 students from various universities across Southeastern Wisconsin.
Molson Coors Raises Full-Year Guidance to +32% to +36% as Core Brand Gains Continues
Molson Coors has raised its full-year underlying pre-tax growth guidance by an additional 10% since its previous guidance, from +23% to +26%, to now +32% to +36%.

Happy Thursday (On a Monday) From Molson Coors
Happy Thursday! No, we haven’t mixed our days up. Happy Thursday is a new spiked refresher from Molson Coors, announced today.

Molson Coors Returns to Super Bowl with Coors Light Ad
Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Molson Coors’ Strategy to Turnaround Blue Moon
Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.

Molson Coors’ Innovation Strategy to Focus on Spaces with ‘A Right to Win’
Molson Coors Beverage Company’s innovation strategy moving forward will focus on the segments where the company believes it has “a right to win.” Those areas include low- and no-alcohol beer, flavored adult beverages, whiskey, energy drinks and pure-play non-alcoholic beverages
Molson Coors Feeling ‘Game Changing Momentum’
Molson Coors is growing in every region, every channel and every major retailer in America, chief commercial officer Michelle St. Jacques shared during opening remarks Tuesday of the beverage company’s distributor convention in Orlando.
Goldman Sachs Distributor Survey: The ‘Depth and Persistence’ of Bud Light’s Declines
Distributors noticed stronger beer trends this summer versus last summer, “despite headline concerns over the slowing category and ongoing Bud Light pressures,” Goldman Sachs analysts reported in the company’s latest Bev Bytes Beer Distributor Survey.
Molson Coors Ups Its Stake in ZOA with New Investment
Molson Coors Beverage Company’s faith in Dwayne Johnson-backed energy drink brand ZOA is rock solid.