Molson Coors Beverage Company

Chicago · IL · Production - Large

Brewery news

Molson Coors Returns to Super Bowl with Coors Light Ad

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.

Molson Coors Feeling ‘Game Changing Momentum’

Molson Coors is growing in every region, every channel and every major retailer in America, chief commercial officer Michelle St. Jacques shared during opening remarks Tuesday of the beverage company’s distributor convention in Orlando.