Goose Island Beer Company

Goose Island creates several innovation roles; former Brewbound editor joins Athletic Brewing as emerging brands manager; and Boulevard brings on HR director.

Goose Island is getting into the lemonade flavor game — but not with a hard seltzer. The Anheuser-Busch InBev-owned, Chicago-headquartered craft brewery will release a line extension of its flagship 312 Urban Wheat Ale this coming spring, with 312 Lemonade Shandy.

Bourbon County Stout — Goose Island’s annual barrel-aged special release — will celebrate a decade this fall as a post-Thanksgiving tradition for beer fans when the brewery will roll out the 2020 offerings on Friday, November 27.

Anheuser-Busch InBev’s Brewers Collective craft division is betting big on craft beer’s most popular style — the IPA — in 2020. Brewers Collective president Marcelo “Mika” Michaelis told Brewbound that the world’s largest beer company is making a multi-million dollar investment behind a new low-alcohol, low-calorie IPA from Chicago’s Goose Island, as well as a hazy IPA from from Seattle’s Elysian Brewing.

In this week’s edition of Last Call: Nearly two weeks after lifting aluminum and steel tariffs imposed against Mexico and Canada, President Donald Trump has reversed course and announced plans to levy a 5 percent duty on all goods from Mexico over immigration — bringing the issue back into the taproom. Plus, North Coast co-founder Mark Ruedrich announces his retirement.

In the latest People Moves: Great Lakes CEO exits; brewmaster moves at Goose Island and Rogue Ales; and several changes at Heineken USA.

In this week’s edition of Last Call: Asahi announces plans to acquire London Pride maker; U.S. beer shipments decline in 2018; Charlie Papazian exits the Brewers Association; Clare Rose lays off 14 employees; and more industry news.

Total U.S. beer dollar sales grew to more than $35 billion in 2018, according to retail data provider IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 1.8 percent increase in beer dollar sales, despite a 0.3 percent decline in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 30.

Goose Island Beer Co. announces 2018 Bourbon County Variants.

In this week’s Last Call: A look at California beer production; Sen. Schumer backs permanent excise tax cuts; TTB accepts $20,000 offer in compromise from Cigar City; and more beer industry news.

In this week’s edition of Last Call: MillerCoors says the Trump tariffs will cost it $40 million; Magnolia founder Dave McLean leaves the company; Jester King takes on employee owners; brewery closures in Chicago, Washington and Virginia; and more news.

Felipe Szpigel, president of A-B’s High End, told Brewbound that more of his division’s craft breweries will be releasing 15- and 18-packs in the next couple of months.

Less than two weeks after Chicago’s Revolution Brewing announced a deal for a branded taproom at Guaranteed Rate Field, Anheuser-Busch-owned Goose Island, also based in the Windy City, has inked a multi-year deal to become the “official craft beer” of the Chicago White Sox.

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.