Deschutes Brewery

One month after it announced a sale to MillerCoors, Texas’ Revolver Brewing has made its first official distribution transition to Dallas-based MillerCoors wholesaler, Andrews Distributing.

Deschutes Brewery has brought two of its beers to life with virtual reality films that provide viewers with an immersive experience of Oregon landmarks: Black Butte and Mirror Pond. The Oregon brewery’s two flagship beers, Black Butte Porter and Mirror Pond Pale Ale, were named after these beautiful natural places. Now their fans can experience them with two stereoscopic 360 degree virtual reality experiences created by local creative agency, Impossible Engine. This is the first 3D VR film for a Central Oregon brand.

In this week’s distribution roundup: New Belgium enters Connecticut, Deschutes signs with Blue Ridge Beverage in Virginia and Short’s Brewing rolls out in Wisconsin.

Press Clips: Deschutes Targets 1 Million Barrels Annually at Roanoke Production Facility; Untappd Launches New Taplist Platform for Retailers; AB-InBev Accepts Asahi Offer for European Brands

Deschutes Brewery will continue distributing in the St. Louis area, albeit with a new wholesaler, the Oregon-based beer maker announced today. The company has signed an agreement with Major Brands, the largest Missouri-owned distributor of wine, beer, spirits and non-alcoholic beverages.

After much-anticipation, Bend, Oregon’s Deschutes Brewery today announced plans to build a second commercial brewing facility in Roanoke, Virginia. The company, which brewed a majority of the 340,000 barrels it produced in 2015 out of a large brewery in Bend, Ore., doesn’t plan to begin construction on the new east coast location until 2019.

Georgia Lawmaker Sponsors Resolution to Study Liquor Laws; Oil Giant Sunoco to Open New York Malt House; Milwaukee Brewing to open new brewery on old Pabst Campus; New Beer Gardens for Cleveland Indians; Deschutes’ East Coast Announcement Expected Soon

Deschutes Brewery today announced it has assigned primary distribution for Northwestern Pennsylvania starting April 1st with Penn Beer Company. This news comes one week after the brewery announced its Michigan expansion plans.

Deschutes Brewery announced today its craft beers will be available in more areas of Michigan beginning March of 2016. The Oregon-based brewery will partner with H. Cox and Son for distribution in and around the Traverse City area, Griffin Beverage Company to fill out the eastern portion of Northern Michigan as well as part of the Upper Peninsula, and Eastown Distributors for Metro Detroit.

Crafted for Community, the Deschutes Brewery Street Pub kicked off its first year with a bang, raising a total of nearly $400,000 for charity in seven cities. At each stop, the brewery partnered with a local charity and donated 100 percent of proceeds to help that charity achieve its mission. With an estimated 60,000 beer fans who turned out to drink 892 kegs of damn tasty beer, the Street Pub is collectively one of the largest beer parties of the year.

Magee: “Craft” has outlived its usefulness; Deschutes’ East Coast Announcement Could Come in 2016; California’s Mother Earth Brewing to Expand…in Idaho?; Wrestling Legend Gets His Own IPA

Oregon’s Deschutes Brewery set up the world’s largest pop-up pub in Minneapolis earlier this month and raised a total of $79,700 for Second Harvest Heartland. On September 19, the brewery brought its 402-foot custom, transportable bar to Minneapolis’ North Loop, serving 177 kegs to approximately 12,000 people.

This October, Harpoon and Deschutes will release a collaboration called EHOP – beers brewed by employee-owners in celebration of brewing independence.

Deschutes Brewery’s winter seasonal, Jubelale, will start showing up on shelves and tap handles next month to help herald in the cooler days of fall.