Deschutes Brewery

The Milwaukee Brewers’ first World Series victory is being commemorated with special-edition Miller Lite cans that were on the line as the home team was clinching the series Wednesday night.

A new player has stepped onto the hard sports drink field. Firelyte (4.5% ABV) – a sports drink-inspired flavored malt beverage (FMB) from Bend, Oregon-headquartered Deschutes Brewery – rolled out last week.

Can a letter writing campaign save Deschutes’ co-branded Kirkland Signature Helles, the same way Jess saved her childhood zoo? The Brewbound team and weekend newsletter writer Sean McNulty discuss the end of the cult favorite lager on the latest edition of the Brewbound Podcast, including an outpouring of somber reactions to the news.

Deschutes Brewery’s co-branded Kirkland Signature beers with Costco are being discontinued and expected to be out of the market later this year, according to a July 1 note to distributors from Peter Skrbek, CEO of the Bend, Oregon-headquartered craft brewery.

The Brewbound team recaps the 2025 Great American Beer Festival and the start of the NBWA’s Annual Convention and trade show, on the latest edition of the Brewbound Podcast, recorded in Las Vegas. Plus, an interview with Rebecca Maisel.

TRVE Brewing to close; Australian PE firm bids $3.75M for Alamo Beer; Trump delays tariff implementation until August; Patagonia and Deschutes update packaging, plan to launch co-branded IPA; Beer Institute/Morning Consult survey results.

This summer is shaping up to be one of the most unpredictable seasons that Columbia Distributing CEO Chris Steffanci has ever experienced.

Non-alcoholic beer, Italian imports and fruit-forward offerings are just a few of the summer trends popping in Total Wine & More and Whole Foods Market stores. Total Wine’s Adrea Starr and Whole Foods Market’s Mary Guiver offered insights into what they’re seeing as summer sets in.

Beverage-alcohol’s embrace of flavor and craft beer’s shifting distribution trends were among spotlighted issues during last week’s Beer Marketer’s Insights Spring Conference in Chicago. Leaders from BeatBox Beverages, Boston Beer Company, Atomic Brands, Columbia Distributing and Anheuser-Busch InBev (A-B) shared where their business and the beer category is heading. Here are a few soundbites from the conference.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.

Earlier this month, former 21st Amendment (21A) president and Crux Fermentation Project co-founder David Wilson died at age 54 after a brief battle with cancer.

Deschutes Brewery is betting big on non-alcoholic (NA) beer. The Bend, Oregon-headquartered craft brewery announced today the national launch of Fresh Squeezed NA IPA, an offshoot of its flagship alcoholic IPA offering.

SYRACUSE, N.Y.— BeerBoard, the leader in alcohol management technology and automated intelligence for the on-premise hospitality industry, announced it has partnered with Deschutes Brewery to provide insights and data for on-premise retail locations. Deschutes Brewery is an independent craft brewery in Bend, Oregon. Founded in 1988, it is known as a leader in hops, dark beer, innovative India… Read more »