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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
Hard MTN Dew Moves to Beer Network, Going to All 50 Markets as Blue Cloud Changes Course
Hard MTN Dew is transitioning to Boston Beer Company’s beer distributor network and will expand to all 50 states, outgoing Boston Beer CEO Dave Burwick said today during the company’s full-year and Q4 earnings report.
Boston Beer Depletions -6%, Shipments -6% in 2023
Boston Beer Company’s shipments and depletions declined -6.2% and -6%, respectively, in 2023, the company reported today in its full-year and fourth-quarter earnings report.
Boston Beer Increases 2024 Executive Pay +3-4% For All Except CEO; Achieves 95% on 2023 Bonus Target Scale
All of Boston Beer Company’s named executive officers (NEO) except for CEO Dave Burwick will receive salary raises in 2024, according to a U.S. Securities and Exchange Commision (SEC) Form 8-K filed on February 16.
Non-Compete and Trade Secrets Lawsuit Dismissed Against Former Boston Beer Employee
A lawsuit filed by Boston Beer against a former employee alleging that he violated a non-compete agreement by working for a competitor has been dismissed. The complaint was “dismissed with prejudice as to as to all claims against Brian Soudant, without costs and fees and without right of appeal,” according to a document filed February 9 in the Massachusetts Superior Court for Suffolk County.
Goldman Sachs C-Store Survey: Bud Light Trends Improve; Nasty Beast Hard Tea Could Take Share from Twisted
The convenience channel remains a bright spot for beer as the category tackles declines elsewhere, and growth in the channel is expected to continue through 2024, Goldman Sachs analysts reported in the company’s latest Bev Bytes retailer survey.
Distribution Roundup: Boston Beer Expands Slingers RTD Footprint; Métier Signs with Columbia
Boston Beer Company continues to slowly expand distribution of Slingers Signature Cocktails, its high-ABV, malt-based, ready-to-drink canned cocktails (RTDs).

Boston Beer to Add New Non-Alc Brand General Admission in ’24; Expands Slingers Cocktails, Discontinues Loma Vista Tequila Soda
Boston Beer Company is adding another non-alcoholic (NA) brand to its portfolio, expanding a ready-to-drink (RTD) offering and discontinuing another.
Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery
New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser
Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.
Dogfish Head: Refreshed Logo and Packaging, New 12% ABV Cocktails Coming in 2024
Dogfish Head will be going back to the future in 2024 with a refreshed logo that pays homage to its nearly two-decades old logo, marketing director Jennie Baver shared during Boston Beer’s national sales meeting last week. The company will also roll out 4-packs of 12% ABV rum, tequila and vodka canned cocktails.

Boston Beer California Distributor Meeting: ‘Fundamental Shift’ in Angry Orchard Strategy, Samuel Adams to Get a Face Lift
Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.
‘Cautious and Prudent’ Boston Beer Adjusts Financial Guidance
As a response to the instability in segments of the beer industry, Boston Beer Company has adjusted both its financial guidance and its approach to innovation, executives shared yesterday during the company’s third-quarter earnings conference call.

Boston Beer Q3 Shipments -2.5%, Depletions -6%
Boston Beer Company has updated its full-year guidance following its Q3 earnings results, with slightly more pessimistic expectations for the year.
Boston Beer Files Non-Compete Lawsuit Against Downeast Cider and Former Employee
Boston Beer Company has filed a complaint against Downeast Cider and a former employee who now serves as the Boston-based cider maker’s SVP of marketing.