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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news

Video: Why Boston Beer Suffers From The ‘Innovators Curse’
Earlier this month, the financial services company UBS downgraded Boston Beer Company stock to a “sell” rating. A 19-page report cited slowing topline growth and an absence of new product innovation as the main considerations behind the new rating. UBS analyst Kaumil Gajrawala explains to Bloomberg why Boston Beer suffers from the ‘innovators curse’ in… Read more »

UBS: Boston Beer Company, Downgrade to Sell
UBS, the financial services company headquartered in Switzerland, has downgraded Boston Beer Company to ‘sell’ from ‘neutral. The 19-page report cites slowing topline growth and an absence of new product innovation as the main considerations behind the new rating.

Samuel Adams Barrel Room Collection Rolls Out Nationwide
Boston Beer Co. is expanding its Barrel Room collection, rolling out the series nationwide this week. Previously only available in select markets, the Barrel Room collection currently consists of four offerings, all packaged in 750mL cork finished bottles.

Craft Brewers Hope Mid-Week Holiday Doesn’t Slow Sales
As craft beer continues to mature and becomes more available in conventional retail channels, promotional periods like the Fourth of July are becoming increasingly important. Boston Beer Company saw nearly 3 percent of its Symphony IRI tracked U.S. supermarket sales occur during the July 4th week last year. Longmont, Colo. based craft brewer Oskar Blues… Read more »

Boston Beer’s Jim Koch Sharing Hop Supply
Boston Beer Co. founder Jim Koch is digging into his hop supply, offering craft brewers who desperately need beer’s bittering agent the opportunity to purchase three popular varietals. Koch writes on the company blog that he’s had conversations with many brewers who have expressed the difficulties they are currently facing getting “in demand” hops used… Read more »

The Story Behind Samuel Adams’ Newest Small Batch Offerings
Last November Boston Beer introduced the Single Batch Series, a limited-edition collection of the Samuel Adams brewers’ favorite beers. Initially launching with four beers — Griffin’s Bow, Tasman Red, Third Voyage and The Vixen — the series has been extended and rebranded at the “Samuel Adams Small Batch.”

Samuel Adams’ Brewing the American Dream Expands Nationally
BOSTON, MA – The Boston Beer Company today announced the national expansion of the Samuel Adams Brewing the American Dream program. With a focus on helping small businesses related to food, beverage, craft brewing and hospitality, Brewing the American Dream provides loans and industry-specific coaching, mentoring, and educational resources to business owners who find it… Read more »

UBS Rates Boston Beer at ‘Neutral’
UBS, the global financial services company headquartered in Switzerland, released an investment report today on the country’s top craft brewer, Boston Beer Co. The inaugural rating for the makers of Samuel Adams? Neutral. UBS sees “limited upside” in SAM shares. UBS reports that despite being the largest craft brewer in the U.S. — they produced… Read more »

2012 Samuel Adams LongShot Variety Pack Now Available
BOSTON, MA – The much-anticipated Samuel Adams 2012 LongShot Variety Six-Pack hits shelves this month, fulfilling the dreams of three winning homebrewers by giving them the chance to see their hard work brewed, bottled and distributed nationwide.

Boston Beer Rolls Out Angry Orchard Cider Nationwide
Angry Orchard Cider Company is expected to make a formal announcement tomorrow regarding the nationwide roll out of three cider varietals. The company initially launched the product as part of a trial run in New England, New York, Maryland and Colorado. After a positive response from cider drinkers, Angry Orchard’s parent company, Boston Beer, will… Read more »

VIDEO: Boston Beer Company Announces Official Partnership with Boston Athletic Association
The beer, a low-alcohol gose-style, is appropriately named “Samuel Adams Boston 26.2 Brew” and it’s being made specifically for Boston Marathon runners. The nation’s largest craft brewer, Boston Beer Company, today announced a partnership with the Boston Athletic Association (B.A.A) making the brewers of Samuel Adams beers the official beer sponsor of the 116th Boston… Read more »

Boston Beer Partners with Guy Kawasaki on New ‘Crowd Craft Project’
BOSTON – The Samuel Adams brewers are teaming up with social media enthusiast, Guy Kawasaki, for the first ever Samuel Adams Crowd Craft Project to create a crowd-sourced beer. Via an interactive Facebook application, Samuel Adams and Guy are calling on their Twitter, Facebook and Google+ friends and fans — not to mention all beer… Read more »

Samuel Adams Alpine Spring Released This Month
BOSTON – The brewers at Samuel Adams have crafted a brand new seasonal beer, Samuel Adams Alpine Spring. This beer has the balanced maltiness and hoppiness of a helles, the strength and smoothness of a bock, and the unfiltered haze of a kellerbier.

Samuel Adams 2011 Longshot Variety Pack Debuts in February
The Samuel Adams LongShot Variety six-pack is scheduled to hit shelves next month. The brews will be available nationwide in select retail stories for a suggested retail price of $9.99. The variety pack will include two bottle each of Corey’s ‘A Dark Night in Munich,’ Joe’s ‘Five Crown Imperial Stout,’ and Fred’s ‘Derf’s Secret Alt.’