Boston Beer Company - Samuel Adams

Boston Beer Company CFO and treasurer Diego Reynoso is leaving the company a year after it awarded him a $1.2 million stock retention bonus, according to an 8-K filing Thursday.

Halloween’s Michael Myers is joining New Belgium’s skeleton mascot on cans of Slasher IPA. Meanwhile, Scream’s Ghost Face killer is lurking on Boston Beer Company’s Angry Orchard. And Neshaminy Creek is bringing its own Slasher Sampler mix pack to the party.

Workers at the Samuel Adams Boston Brewery in Jamaica Plain, Massachusetts, submitted an intent to unionize to Boston Beer Company on Thursday.

The largest beer companies in the U.S. continue to shift their attention toward their growing spirits-based offerings. And it’s tough to blame them, given beer’s performance so far this year.

In this episode of the Brewbound Podcast, Brewbound editor Justin Kendall and senior reporter Zoe Licata dive into RNDC’s bankruptcy filing, as well as the fallout, with many suppliers left wondering if they’ll ever get paid back. Plus, they chat about Boston Beer’s fast-follower strategy and craft’s mid-year volume number.

Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.

Boston Beer Company’s fiscal year 2026 (FY26) losses continued in Q2 as the company continued to tackle declines from its top brands, including Twisted Tea, according to quarterly financials the company released today.

In the latest installment of 3 Up, 3 Down, 3 Tier Beverages consultant Danelle Kosmal and analyst Devon Hevener share insights on industry growth and accompanying downward trends, including apple-flavored beer’s ascent.

As any bev-alc professional will tell you – nothing moves product like associating it with the end of a marriage. Or at least that’s my guess as to the pitch in the Twisted Tea marketing meeting for its end-of-summer sales push. The marketing group at Twisted Tea took the phenomenon of divorce filings increasing at the end of summer and thought “How has no one ever used this to sell FMBs?!”

Hard cider has continued to post year-over-year (YoY) growth this year despite bev-alc’s Q2 slowdown, as both regional and national brands have found gains, according to new data from 3 Tier Beverages.

This year’s Fourth of July celebrations promised to be the biggest yet, with the U.S. celebrating its 250th anniversary. However, the holiday appeared as a small blip in off-premise scans, according to the most recent report from market research firm NIQ.

This year’s Fourth of July temperatures were hot across most of the U.S., but bev-alc sales were a bit more tepid during the holiday, according to the latest weekly off-premise scans report from market research firm Circana.

Just as top-ranked teams are the favorites to win the FIFA World Cup each year, the top-ranked bev-alc brands appear to be the favorites for wins in the on-premise during the tournament, according to the latest update from on-premise insights firm BeerBoard.

Boston Beer Company and two former sales representatives have reached a settlement in a lawsuit over the company’s use of non-compete agreements, according to a court order filed Monday.