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Avery Brewing Company

Boulder · CO

Brewery news

Avery Brewing to Release White Rascal in 16 oz. Cans

Avery Brewing Company, a pioneering craft brewery known for its all-encompassing obsession with beer, is pleased to announce that their #1 selling White Rascal Belgian-Style White Ale will soon be available in 16-ounce single-serve cans.

Standing Out at the Great American Beer Festival Comes at a Cost

Want to stand out at the Great American Beer Festival? Open your checkbook. At the 2019 GABF, put on by industry trade group the Brewers Association, large activations from deep-pocketed corporations took center stage, drawing throngs of beer drinkers to sprawling setups that included TVs, bar games and live music while 800 breweries pouring 4,000 beers scrapped for attention inside the Denver Convention Center.

Avery Restructures; 4 Percent of Workforce Impacted, Company Says

As Colorado-headquartered Avery Brewing prepares to celebrate its 25th anniversary next month, internally the company has restructured its sales team and added several new departments. Speaking to Brewbound, Avery national sales and marketing director Brian “BK” Krueger said “less than 10 percent” of the company’s sales and marketing workforce was impacted, and that net job loss totaled two field sales positions.

Avery Brewing Unveils Redesigned Packaging Artwork

Avery Brewing Company, a Boulder-based craft brewery is thrilled to showcase its association with nationally recognized artist Neil Shigley, through refreshed packaging artwork. Celebrating its 25th anniversary in 2018, Avery Brewing knew that it had an opportunity to refresh its package designs to match the quality of the liquid art inside. It was also a way to tell a cohesive and straight-forward brand story, which is all about beer.

First Beverage Group Acts as Financial Advisor to Avery Brewing in Minority Interest Sale to Mahou San Miguel

First Beverage Financial, the investment banking arm of First Beverage Group, announced that it acted as the financial advisor to Avery Brewing Company in its partnership with Mahou San Miguel. Through this transaction, Mahou San Miguel will acquire a 30% ownership stake in Avery Brewing. Additional terms of the transaction, which is expected to close in January 2018, were not disclosed.

Avery Brewing Sells 30 Percent Stake to Mahou San Miguel

Colorado’s Avery Brewing today announced the sale of a 30 percent stake to Mahou San Miguel, a Spanish brewing company founded in Madrid in 1890. Specific terms of the deal, which is expected to close in January 2018, were not disclosed.

5 Standout Beers from the 2017 Great American Beer Festival

In my opinion, these five beers have the potential to bring new drinkers into the category, something that is so desperately needed now that brewing companies have collectively lost 11 billion servings of beer to wine and spirits over the last 20 years.

A Look Back at the 2017 Great American Beer Festival

The Brewers Association’s annual Great American Beer Festival drew an estimated 60,000 attendees to the Colorado Convention Center last week, and Brewbound hit the show floor to savor some brews and take in all of the spectacles that the GABF had to offer. Here’s what stood out.

Avery Brewing Announces 2 Executive Hires

Brian “BK” Krueger will join the Boulder, Colorado-headquartered company as director of sales and marketing. Krueger, who has plenty of experience in the Colorado market after a 16-year career as sales executive with New Belgium Brewing Company in Fort Collins, will fill the role being left by Dustin LeMoine, who the company is promoting to Chief Operating Officer, effective immediately.