Boulder, CO – Avery Brewing Company, a Boulder-based craft brewery and maker of White Rascal Belgian-Style White Ale, is thrilled to announce the limited release of Chai High. This rich and robustly spiced brown ale is warming while also refreshing. Harkening the invigorating properties of an iced chai, this beer will set the mood for the colder months that will be approaching soon, while equally at home on a warm day.
When inspiration first hit Avery Brewing to create a chai spiced ale, the team couldn’t think of a better partner than Boulder based, Bhakti Chai. Renowned for not only their craft-brewed fair trade tea made with the highest quality sustainably sourced ingredients, Bhakti is also known as a leader in innovation and social action. The chai concentrate uses fresh pressed organic ginger from Peru, which gives Chai High its spicy kick that will awaken all senses.
“Demand for Chai High was overwhelming last year, signaling that customers are looking for alternatives to classic fall-style beers,” says Dustin LeMoine, Director of Sales at Avery Brewing. “We can’t be more excited to work with Bhakti Chai again due to their dedication to sourcing the utmost quality ingredients to give our customers that rich, spicy, and refreshing Chai High experience”.
“We’re thrilled to work with the amazing Avery team again to fuse the signature flavors of Bhakti with the smooth Avery brown ale for a true flavor extravaganza,” says Brook Eddy, the Founder of Bhakti Chai. “Two Colorado companies dedicated to craft-brewed beverages collaborating to create a love child – that is exactly why our state and industries are so amazing!”
As a limited release, look for Chai High on the shelves of your favorite craft beer store in early August and throughout the fall and winter in 6-pack cans. Bhakti Chai and Avery Brewing Company will also be teaming up for a launch event in September. More details to come.
About Avery Brewing Company:
Avery Brewing Company is a family-owned craft brewery in Boulder, Colorado. Since 1993, Avery has pioneered innovative beers by blending the art and science of brewing with ingenuity, creativity, and boldness. Avery bottles and cans more than 40 beers a year including White Rascal Belgian-Style White Ale, The Maharaja Imperial IPA, and Tweak. Craft your journey at averybrewing.com.
Bhakti, alchemist of the award-winning, craft-brewed fresh ginger chai concentrate, iced chai, and sparkling teas was founded by Brook Eddy after an interest in social action and travel led her to India to study a movement based on Bhakti, or devotion through social action. In 2007, Bhakti was born with the vision of fusing flavors with the highest quality of sustainably sourced ingredients, artisan craft-brewed products and the values of a mission driven company. From launching the first fresh chai and cold brewed coffee chai on the market, to ice cream, yoghurt, and sparkling tea, Bhakti continues to innovate and partner nationally. This vision and permeates by championing causes through their Gita Giving platform. Bhakti’s sparkling teas as well as the iced chai, cold brewed coffee chai, chai concentrates and artisan teas are available at Whole Foods Markets, natural and independent markets, Costco, Kroger, Target, and cafés nationwide. For more information or to find Bhakti products, please visit www.drinkbhakti.com.