Is TikTok the Answer to Fresh Alcohol Marketing? An LA Seltzer Company Says Yes
Los Angeles-based Nectar hard seltzer almost failed before it launched.
Los Angeles-based Nectar hard seltzer almost failed before it launched.
Madison, Wisconsin’s Ale Asylum plans to auction off its equipment and assets, as the company prepares to close its brewery and restaurant in October, according to New Mill Capital, the asset disposition firm handling the sale.
Former Stone Brewing executive Pat Tiernan joined Oregon’s Full Sail Brewing as CE) this past January, according to his LinkedIn profile.
Three out of five adults (60%) in the U.S. drink alcoholic beverages, according to a July poll from the analytics and advisory company Gallup, Inc.
Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.
The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.
Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.
Spoetzl Brewery’s Shiner Beer launched its first new brand platform in five years last week, with a campaign to make Shiner a part of modern Texas culture, according to AdWeek.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Direct-to-consumer (DTC) spirits sales represents a $2.5-$3 billion opportunity for the industry, David Ozgo, chief economist for the Distilled Spirits Council of the United States (DISCUS), said during the latest episode of Rabobank’s Liquid Assets podcast.
The Federal Trade Commission (FTC) is investigating an agreement made in May between Uber and GoPuff that allows consumers to order items from the e-commerce delivery retailer via the UberEats delivery app, according to The Information.
Non-alcoholic (NA) beer, wine and spirits continues to be one of the fastest-growing segments on the e-commerce beverage platform Drizly.
Boston Beer Company and PepsiCo Beverages today announced a new partnership project: “HARD MTN DEW.”
The annual “Black Friday” release of Goose Island’s Bourbon County Stout is set for November 26, and the Anheuser-Busch InBev-owned craft brewery revealed today the lineup of variants for the limited-edition beer.