Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Generation Lab: Generation Z Still Loves Hard Seltzer

Generation Lab: Generation Z Still Loves Hard Seltzer

Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.

Drizly: RTDs’ Growth Expected to Continue Through Fall

Drizly: RTDs’ Growth Expected to Continue Through Fall

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.

Goose Island Announces 2021 Bourbon County Stout Lineup

Goose Island Announces 2021 Bourbon County Stout Lineup

The annual “Black Friday” release of Goose Island’s Bourbon County Stout is set for November 26, and the Anheuser-Busch InBev-owned craft brewery revealed today the lineup of variants for the limited-edition beer.