Atlanta-based SweetWater Brewing Company has partnered with Reyes Beer Division to expand distribution across California.

The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”

Boston Beer Company is investing $5 million in Twisted Tea’s winter advertising campaign – more than five times what it spent in Q1 2021 — and introducing a winter-focused ad for the first time.

Non-alcoholic (NA) beer maker Athletic Brewing Company will increase prices for many of its offerings, starting February 15, citing inflationary cost pressures from across the supply chain.

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.

Anheuser-Busch InBev (A-B) released another two of its six Super Bowl ad spots this week, launching its campaigns for Bud Light Seltzer Hard Soda and Budweiser.

Avery Brewing CEO Elton Andres Knight has been named CEO of Founders Brewing Co., the Grand Rapids, Michigan-headquartered sister brewery of Boulder, Colorado-based Avery.

On-premise beer sales had a positive weekend, as rate of sale (ROS) increased +6.7% nationally January 27-30 compared to the prior period (Jan 6-9), according to draft beer data firm BeerBoard.

With two weeks left until Super Bowl LVI, big beer brands have continued to tease advertisement spots for the big game.

The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.

Cincinnati, Ohio-based MadTree Brewing has changed distribution partners in its home state from Cavalier Distributing to the Molson Coors distribution network of Stagnaro Distributing, Superior Beverage Group, Bonbright Distributors and NWO Beverage Co.

Lindsay Kunkle, senior director of Digital & Insights at FTI Consulting, and Peter Rose, senior partner, consulting division at Kantar, shared the stage at Brewbound Live in Santa Monica, California, last month to discuss all things Generation Z.

To kick off the new year, Orange County, California-based The Bruery and Offshoot Beer Co. announced several in-house promotions as part of its 2022 goal to strengthen its distribution footprint and continue growing off-premise sales.

Larkspur, California-based Marin Brewing Company will close this month after 33 years.