Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

CGA: The On-Premise Velocity Roller Coaster

CGA: The On-Premise Velocity Roller Coaster

On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

BeerBoard: Drinksgiving Takes Another (But Smaller) Hit

This year’s Thanksgiving Eve (November 22) was a bit lackluster for beer, with Drinksgiving/Blackout Wednesday draft volume down -2.5% year-over-year (YoY), according to BeerBoard, an on-premise market research firm.

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

Tree House Shareholder Suing Co-Owners for Misuse of Company Funds, Lack of Shareholder Transparency, and More

One shareholder of Massachusetts-based Tree House Brewing has filed a lawsuit against co-owners Nate Lanier and Damien Goudreau, claiming they have misused company funds, neglected to offer shareholder dividends, and withheld tax documentation. Eric Granger, a Monson, Massachusetts resident who owns 2% of Tree House’s shares, filed the lawsuit against Lanier, Goudreau and Tree House… Read more »

CGA Holiday Preview: Thanksgiving, Christmas and NYE

CGA Holiday Preview: Thanksgiving, Christmas and NYE

Nearly half of consumers (47%) plan to visit the on-premise to celebrate Thanksgiving this year, according to CGA, an NIQ-powered on-premise market research firm, in its latest On-Premise Impact Report.

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

A-B US CMO Benoit Garbe to Resign

A-B US CMO Benoit Garbe to Resign

Anheuser-Busch InBev’s (A-B) U.S. chief marketing officer Benoit Garbe will resign at the end of the year, the company announced today. Garbe is departing to “embark on a new chapter in his career,” according to an A-B spokesperson.

CPI: Beer Inflation Has ‘Reemerged’ This Fall

CPI: Beer Inflation Has ‘Reemerged’ This Fall

After a seven-month slowdown, beer inflation “has reemerged in the past three months,” Brewers Association (BA) chief economist Bart Watson wrote on Twitter/X, following the release of the October Consumer Price Index (CPI) from the U.S. Bureau of Labor Statistics (BLS).

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.

CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

CGA: On-Premise Velocity -4% YoY in Latest Week After Halloween Boost

On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.