Zoe Licata

Zoe Licata

Senior Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Brewbound Live: Why Focus is Essential in 2025

Brewbound Live: Why Focus is Essential in 2025

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.

Harpoon and Smuttynose Parent Companies Merge to Form Barrel One Collective

Harpoon and Smuttynose Parent Companies Merge to Form Barrel One Collective

Two New England legacy craft houses are merging in a deal that unites 14 brands. The parent companies of Harpoon and Smuttynose – Mass. Bay Brewing Company and FinestKind Brewing, respectively – have merged to form Barrel One Collective, the companies announced today in news first shared with Brewbound.

Consumers Starting to Explore RTDs in the On-Premise

Consumers Starting to Explore RTDs in the On-Premise

One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Chicago-based Funkytown Brewery’s mission is to bring more people into craft beer. Now it’s creating a physical space to be the homestead of that mission. Funkytown has made a deal to acquire a building near the United Center that the Black-owned craft brewery plans to transform into a taproom and beer garden.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

3 Elected to Brewers Association Board

3 Elected to Brewers Association Board

The Brewers Association announced the results of its board of directors election today. Three candidates were elected to serve three-year terms starting February 2025.