As new craft beer brands launch and existing ones continue to develop their products, brands and footprints, Tom Fox said that understanding data can help brewers to expose untapped markets, to stay objective, fact-based and solution-oriented, and to separate themselves from the less-informed majority.
Various identities were showcased at the Brewbound Session in Boston at the Revere Hotel on Thursday, providing about 150 attendees — brewers, distributors and investors — with an up-close look into the inherent differences of brands within the same industry.
Some breweries view contract brewing as taboo. Brew Hub wants to celebrate its partnerships with breweries through marketing efforts, heavily branded taprooms within each brewery, and the message that each client has formed a top-class partnership.
Brew Hub LLC today announced the signing of a lease in Lakeland, Fla., for its first brewery site, with construction expected to begin in May. The company, which plans spending about $100 million to build five contract breweries over the next five years, signed a 50,400 square-foot industrial lease in Lakeland, a city about 35 miles east of Tampa and about 55 miles southwest of Orlando.
A key member of Stone Brewing Co. has stepped down after 16 years with the company. Arlan Arnsten, who served as Stone’s senior vice president of sales, announced Thursday that he was leaving the company “to pursue interests outside of the craft beer industry.” Coinciding with his departure, Arnsten announced the promotion of Jason Armstrong to director of national sales, a new position at Stone.
Bell’s Brewery will continue to fortify its brand with a new facility in Michigan’s Upper Peninsula. The Kalamazoo-based brewery announced on Thursday its purchase of a 3.16 acre lot in Escanaba, Mich., a small city that sits on the cusp of Little Bay de Noc.
Hundreds of brewers flocked to Capitol Hill in Washington D.C. last month in an effort to update the federal beer excise tax. Although most of the brewers were in town for the Craft Brewers Conference, they didn’t waste an opportunity to voice their opinions to legislators. Bill Covaleski, brewmaster and president of Victory Brewing Company, was one of those brewers at The Hill.
The pushing and shoving between The U.S. Department of Justice (DOJ) and Anheuser-Busch InBev (ABI) has subsided with an agreement that will likely close in June.
As part of a bill proposed to the Illinois House of Representatives this week, Anheuser-Busch has agreed to sell its 30 percent stake in City Beverage, the brewer’s largest Chicago-area distributor, according to The Chicago Tribune. The agreement alleviates concerns by some that Anheuser-Busch’s stake in the distributor would decrease the variety of beer sold to retailers.
Two of America’s pastimes — baseball and beer — have long been intertwined. With the interest in craft beer spreading across the country, it was only a matter of time before these brews made their way into ballparks.
The Brewers Association released its list of the top 50 craft breweries today, and while the top five has remained intact, there were some risers and fallers of note.
While brewers routinely tout beer quality as their chief concern, distributors can play an equally influential role in developing a brand’s future. Finding the right wholesaler match and identifying niche markets can elevate a brewery from a local favorite to a national powerhouse.
For the craft beer industry to further germinate and wrest greater market share from domestic beer, brewers will have to identify channels that are either untapped or not yet fully realized. Bill Pecoriello, CEO of GuestMetrics, argued at the Craft Brewers Conference last week in Washington D.C. that the on-premise arena — and especially casual… Read more »
“Before you get married to somebody, I think you want to meet their in-laws,” said Joe Cekola, president of Imperial Beverage, a craft beer distributor based in Kalamazoo, Mich.
