Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Phorm Energy, the new beverage joint venture backed by Anheuser-Busch InBev and UFC boss Dana White, has chosen its fighter. The energy drink brand, a spin-off of 1st Phorm that’s produced by A-B, on Monday morning revealed three-time MMA champion Michael Chandler as its newest partner and a central focus of new content and marketing.
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
The thriving partnership between Celsius and PepsiCo is entering a new phase. The two companies announced an expansion of their long-term strategic alliance this morning that positions Celsius Holdings as PepsiCo’s “strategic energy lead in the U.S.”
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Cannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million Series A investment round co-led by Mindset Capital and Delta Emerald Ventures.
Tilray Brands is moving deeper into THC-infused beverages – and getting higher in the process.
If c-store traffic is a barometer of economic anxiety for American consumers, this summer hasn’t been exactly carefree.
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shock waves, with growth outlook rising 3.4%, according to a Goldman Sachs survey representing around 25% of the channel.
Dust off your old trucker hats – Von Dutch is back.
Barstool Sports boss Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz. canned line that aims to marry hydration and energy drinks.
Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.
Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing “strict, fair and legally sustainable” regulations.
Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail line.
After working hard to earn its name in a tough category, Chicago-based Luna Bay is now working harder to shed it.
