Dust off your old trucker hats – Von Dutch is back.

Barstool Sports boss Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz. canned line that aims to marry hydration and energy drinks.

Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.

Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing “strict, fair and legally sustainable” regulations.

Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail line.

After working hard to earn its name in a tough category, Chicago-based Luna Bay is now working harder to shed it.

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.

Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.

Weak alcohol sales dragged on Monster Beverage in Q1, part of a confluence of factors that saw net sales drop 2.3% during the quarter.

Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centervew Capital. Terms were not disclosed, though a report in the Wall Street Journal pegged the deal at around $1.5 billion.

As Pepsi closes the deal on its $1.65 billion acquisition of Poppi (VNGR Beverages), the prebiotic soda maker is wrapping up another deal, this one with a class action group of consumers alleging they were misled by the drink’s gut-health claims.

Inter Miami CF may still be chasing honors on the field, but the club’s trophy room of sponsorships is already glittering with silverware.

The first two months of the year have seen a flurry of transactions for brands like Spindrift, RISE Brewing Co. and Aura Bora, but the year’s first big M&A blockbuster arrived late yesterday. As we take in our first impressions of the deal, here are the threads we’re following.

Spindrift Beverage Company has reached an agreement for San Francisco-based private investment group Gryphon Investors to acquire a majority stake in the sparkling water brand, and is tapping experienced CPG executive Dave Burwick as its new CEO.