Beer distributors widely anticipate Monster Energy to enter the hard seltzer segment as early as next year, according to a survey conducted by Goldman Sachs Equity Research. Nearly 85% of wholesalers in the “Beverage Bytes” survey, representing feedback from more than 80 distributors and approximately 180,000 retail outlets that sell alcohol, believe that Monster will or potentially could launch a hard seltzer product.
Another leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this month.
During the Q&A portion of the call, Monster CEO Rodney Sacks was noncommittal when asked about the company’s potential interest in launching an alcoholic beverage product, specifically a hard seltzer.
Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”
Molson Coors Beverage Company is deepening its relationship with Quebec-based cannabis company HEXO, today announcing the launch of a new joint venture to produce non-alcoholic CBD-infused beverages in Colorado.
Coors Distributing Co. is taking a step into the growing CBD-infused beverage category, announcing Friday that it will begin distributing products from Colorado’s Best Drinks and DRAM Apothecary.
La Colombe Coffee Roasters has teamed with MillerCoors on a new low-alcohol, cold-brew coffee line that will be tested in select U.S. cities later this month. The Philadelphia-based coffee roaster and retailer announced yesterday the launch of La Colombe Hard Cold Brew Coffee, a 4.2% ABV beverage that will be available in a limited run of 9 oz cans in Boston, Massachusetts; Tampa, Ft. Meyers and Treasure Coast, Florida; and Denver, Colorado.
International spirits conglomerate Diageo announced today that it has acquired non-alcoholic distilled spirits maker Seedlip. The liquor company had been an investor in the brand through its venture capital arm, Distill Ventures.
Canadian cannabis company Canopy is positioning itself to be a prime mover in the U.S. legal marijuana market, last week announcing an agreement to acquire Acreage Holdings in a deal valued at $3.4 billion.
The International Brotherhood of Teamsters claimed Wednesday that strategic decisions made by Coca-Cola bottler and distributor Reyes Coca-Cola Bottling (RCCB) “have created significant disruption in the quality of service” for customers in Southern California, according to the results of a survey of over 100 retailers.
For over 50 years, Hensley Beverage Company didn’t carry any non-alcoholic beverages in its portfolio and managed to get by just fine. The Arizona-based distribution house, founded in 1955, built its operations — which currently extend to six facilities across the state totaling over 800,000 sq. ft. of combined space and over 1,000 full-time workers — largely on the back of a longstanding agreement with Anheuser-Busch InBev (AB) to carry its products exclusively. That partnership ended, however, in 2008, when a combination of factors — a decrease in construction and real estate development caused by the national economic downturn, along with strong anti-immigration sentiment within the state that caused some recent foreign arrivals to move elsewhere — began to negatively affect beer sales, according to the distributor, and compelled it to make a change.
First Beverage Ventures, the private equity arm of beverage advisory and investment firm First Beverage Group, today announced its investment in Colorado-based distiller Laws Whiskey House, making it the second spirits brand to join the FBG portfolio. Terms of the deal were not disclosed.
Molson Coors today announced the acquisition of California-based Clearly Kombucha, marking the multinational brewing company’s first purchase of a non-alcoholic beverage brand. The deal was led by TAP Ventures, a division within Molson Coors’ enterprise growth unit that launched last year and is tasked with identifying investment opportunities outside of the traditional beer segment.
Since signing up its first four craft breweries about a year ago, Night Shift Distributing has inked agreements with 14 new brewery partners and expanded its reach into non-alcoholic beverages, wine and spirits. The Massachusetts-based company today announced distribution partnerships with seven new companies, including a cold brew coffee maker, an organic plant-based water producer and a variety of other brands.