The Boston Beer Company has lofty goals for 2021. The company expects all of its brands — Samuel Adams, Dogfish Head, Truly Hard Seltzer, Twisted Tea and Angry Orchard cider — to grow next year. In a conversation with Brewbound, Boston Beer Company CEO Dave Burwick explained that the company will launch several new products… Read more »

An alcohol-free version of Guinness, called Guinness 0.0, will launch in Great Britain and Ireland on October 26 — and the product will come to four markets in the United States in 2021.

Pabst Brewing general manager and president Matt Bruhn said Pabst entered 2020 after a “tough but good” 2019, in which the company led the industry in price at a sub-premium level. He called it a “stabilizing year.” “We headed into 2020 in a really good position,” he said. “We built momentum in Q4 ’19, started to turn some of the trends around volumetrically, launched some cool innovation, had some winners in the back half of ’19. Quarter one 2020 was excellent.”

The Boston Beer Company is still riding a big wave thanks to Truly Hard Seltzer and Twisted Tea. The company — which produces Truly, Twisted Tea, Samuel Adams, Dogfish Head and Angry Orchard cider — posted increases in shipments (+30.5%), depletions (+36%) and net revenue (+30.2%) during the third quarter of 2020.

Pabst Brewing general manager and president Matt Bruhn believes mainstream beer is facing a “Kodak moment,” Just not in the traditional sense. “We’re at a Kodak moment where the consumer demand is upending the industry,” he explained. “Now if you only have the ability to produce mainstream beer, you’re going to get caught short.”

The New York City outpost of Danish craft brewery Mikkeller has permanently closed after a little more than two years. In a Facebook post this morning, Mikkeller announced that it had made “the difficult decision” to shutter the location at Citi Field in Queens, home of the New York Mets.

Non-alcoholic brand Heineken 0.0 is pushing toward 2 million cases this year, Heineken USA chief marketing officer Jonnie Cahill shared during last week’s national sales meeting.

The Brewers Association (BA) announced the winners of the 2020 Great American Beer Festival medal winners Friday night. Overall, the BA awarded 272 medals to 240 breweries during the ceremony.

Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Constellation Brands and WWE this week announced a partnership to make Mexican import brand Victoria the “Official Beer of SummerSlam,” the wrestling promotion’s second largest event of the year slated for August 2021.

Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.

Ballast Point Brewing Company today announced the indefinite closure of its Chicago brewpub, effective October 24, due to the impact of the COVID-19 pandemic.

Molson Coors Beverage Company’s craft beer division, Tenth and Blake, turned 10 on October 6. The division’s president, Paul Verdu, discussed the performance of Tenth and Blake’s craft brands, as well as a recently launched scholarship fund for Black, Indigenous, people of color and LGBTQ students looking to enter the craft brewing industry.