Jessica Infante joined Brewbound in 2019 after nearly a decade in a variety of marketing roles in the craft beer industry. Prior to that, she was a daily newspaper reporter at the Jersey Shore. Jess holds a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s degree in integrated marketing communication from Emerson College. She is a certified Cicerone and lives in Salem, Massachusetts.
The craft segment’s dollar sales and volume declines have accelerated to start the second quarter, traditionally the lead-up to beer’s all important summer selling season, according to the most recent off-premise report from market research firm Circana.
Under new leadership for the first time in more than a decade, the Brewers Association (BA) is “relentlessly focused on members and what their needs are,” CEO and president Bart Watson said last week.
Wholesalers purchased fewer cases and kegs in nearly every segment of the beer category in April, according to the most recent Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Margaritas will be the order of the day on Cinco de Mayo, according to a new study from consumer insights firm Numerator. More than three-quarters (78%) of respondents who plan to purchase alcohol for the holiday told Numerator they will be drinking margaritas, followed by beer (51%).
When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him. “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” she asked JC Tetreault.
First time visiting Indianapolis? Same here. To craft my Craft Brewers Conference (CBC) extracurricular gameplan, I consulted some beer-loving locals and ex-pats for their favorite spots both beer-related and not in Indy/Circle City/Naptown (OK, I also consulted Wikipedia for the city’s nicknames).
Audra Gaiziunas is the CFO and co-owner of Asheville’s DSSOLVR, the treasurer of the Brewers Association’s (BA) board of directors and the founder of Brewed for Her Ledger management consulting firm. Since opening the firm, Audra has worked with more than 300 brewery partners to organize and optimize their finances.
Something that’s stuck with me from classes taken en route to a master’s degree in integrated marketing communication is that your brand isn’t what you say it is – it’s what your consumers say it is. I’ve identified a few seminars that will help you differentiate yourself in a crowded market by becoming consumer-centric in your portfolio strategy and finding ways to tell your story in your own authentic voice.
Audra Gaiziunas wears so many hats she could open a Lids. She is the CFO and co-owner of Asheville’s DSSOLVR, founder of Brewed for Her Ledger management consulting firm and treasurer of the Brewers Association’s (BA) board of directors. There is almost no one better to feature in our pre-Craft Brewers Conference edition of A Round With …, the Brewbound Insider-exclusive Q&A with industry leaders.
The Brewers Association (BA) has tapped Samuel Beaver to lead federal government affairs, the trade organization announced Thursday. Beaver joins the BA from the National Association of Manufacturers (NAM), where he served as director of government relations for nearly six years.
The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »
Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).
Craft mergers in Massachusetts continue apace. Orleans-based Hog Island Beer Co. has struck a deal to acquire Plymouth-based Mayflower Brewing, the companies announced this week. The acquisition brings together two breweries who sit across Cape Cod Bay from one another.
Nearly three-quarters (72%) of American consumers are concerned about a looming recession, and 52% think “the economy will be worse this time next year,” according to a recent poll from insights firm Numerator. It’s an apparently bipartisan dread, Numerator reported.
