Younger Americans aren’t just drinking less – they’re funneling their social spending into fitness rather than alcohol, according to a new report from the Bank of America Institute.

From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.

As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.

The convenience channel is shrinking – but not for spirit and wine-based ready-to-drink (RTD) beverages, according to a new report from market research firm NIQ.

Breakthru Beverage Group has undergone a “strategic review” of the company’s “overall business,” according to a memo sent to employees by CEO Tom Bené on Tuesday, leading to layoffs of approximately 500 people, sources confirmed to Brewbound.

Surfside, the spirits-based iced tea category leader, is launching four new flavors as the brand continues its rise from a Northeast favorite to national ready-to-drink (RTD) powerhouse.

The former vice president of human resources at Bardstown Bourbon Company has filed a whistleblower lawsuit alleging discrimination, retaliation and broader workplace misconduct at the prominent Kentucky-based whiskey producer.

Bad Bunny and The Seattle Seahawks were the champions of Super Bowl LX, but who won Super Bowl sales at Total Wine & More?

Jack Daniel’s and Coca-Cola are expanding their ready-to-drink (RTD) line with a larger can size, signaling how spirit-based RTDs are searching for incremental growth through convenience retail.

After laying off more than 1,700 employees as it shuttered operations in California last year, Republic National Distributing Company (RNDC) is making further cuts across the country. The distributor, which has seen an exodus of suppliers over the past year, confirmed the layoffs but did not comment on the scope. “Republic National Distributing Company is… Read more »

The U.S. spirits market continued to face headwinds in 2025, with revenues declining for a second consecutive year, the Distilled Spirits Council of the U.S. (DISCUS) reported Thursday in its annual economic briefing.

The court-appointed receiver for Uncle Nearest Premium Whiskey says the embattled whiskey company is insolvent – with a 60-day countdown on its survival if there’s no intervention.

The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.

With Constellation Brands and Live Nation now in its corner, Hiyo is focused on defining the positioning of its relaxing “social tonics.”