Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck

High-ABV RTDs Are On The Rise, But They’re More Than Buzz For Your Buck

There were many kinds of party drinks before 2010, but we’d bet none of them came in colorful plastic orb-shaped containers. BuzzBallz, the Sazerac-owned ready-to-drink (RTD) party prop, doesn’t just stand out for its spherical shape, but for what it represents about how people are drinking these days: with entertaining, high-ABV, convenient formats.

UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

UK Non-Alc Botivo Sells Pleasure, Not Moderation, as Non-Alc Drinks Mature

If there’s ever a good place to make a pitch that a drinks brand is about hedonism, it would be at Tales of The Cocktail, the U.S. bar industry’s biggest event, which took place in New Orleans last month. What’s surprising is that the pitch came from a non-alc brand.

KEG 1 River City Moves on RNDC’s Kentucky Assets, After Breakthru Walks

KEG 1 River City Moves on RNDC’s Kentucky Assets, After Breakthru Walks

KEG 1 River City (K1RC) has signed a letter of intent (LOI) to acquire Republic National Distributing Company’s (RNDC) Kentucky assets, the companies announced today. The deal would add roughly 2 million cases annually to K1RC’s portfolio. The deal follows news late last week that Breakthru Beverage Group was pulling out of its deals for RNDC’s Kentucky and Indiana operations.

Under Sazerac, Minute Maid Spiked Chases Hard Tea’s Shift To Spirits

Under Sazerac, Minute Maid Spiked Chases Hard Tea’s Shift To Spirits

Minute Maid Spiked is adding Vodka Lemonade Iced Tea to its lineup, marking the brand’s first entry into the hard iced tea set. The launch also lands as the brand’s first release since Sazerac took over distribution in partnership with Coca-Cola’s newly restructured “firewalled, wholly owned” bev-alc subsidiary, Red Tree Beverages.

Brown-Forman Rejects Renewed Sazerac Bid

Brown-Forman Rejects Renewed Sazerac Bid

Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.