Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Report: Adult Non-Alc Retailer Boisson Rumored to Close

Report: Adult Non-Alc Retailer Boisson Rumored to Close

Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.

Diageo Sails Captain Morgan into Uncharted Waters with FMB Launch

Diageo Sails Captain Morgan into Uncharted Waters with FMB Launch

Captain Morgan has released a new ready-to-drink cocktail, but don’t expect it to contain rum. For the first time, Diageo has extended its flagship rum brand into the flavored malt beverage category with a new cocktail-inspired product, Captain Morgan Sliced.

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

As another Dry January comes to a close, non-alc online retailer and importer The Zero Proof is taking a bigger step into the rising category with funding from Asahi Group Beverages & Innovation, the U.S.-based venture arm of Asahi Group Holdings.

How a New Law May Open Doors for Japanese Shochu

How a New Law May Open Doors for Japanese Shochu

For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.