Months after Brown-Forman’s board rejected Sazerac’s $15 billion buyout proposal, Sazerac has taken a renewed bid directly to shareholders.

Adult Non-Alc (ANA) has entered the chat at Tales of The Cocktail, the bar industry’s biggest event, taking place in New Orleans this week.

Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.

Joel Gott Wines, a powerhouse producer of entry-level supermarket staples, is tapping ready-to-drink (RTD) and functional trends with a new release launched today.

As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it.

Brown-Forman president and CEO Lawson Whiting will retire, effective once the company names a successor, the Jack Daniel’s parent announced today.

A new counterclaim filed by the receiver overseeing Uncle Nearest Premium Whiskey case alleges lender Farm Credit Mid-America ignored years of red flags while a rogue CFO falsified financial reports, misappropriated funds for personal purchases and increased the whiskey brand’s credit line from $35 million to $67 million.

The near-complete wind-down of Republic National Distributing Company’s (RNDC) national operations is sending shockwaves through the three-tier system – triggering a wave of transitions and emboldening distributors to delay payments, according to suppliers. Meanwhile, the country’s largest spirits distributor has cut staff.

Philadelphia-based Top Dog Cocktails is putting $1.3 million behind a new joint venture with St. Croix-based Flamboyant Water to launch a four-flavor rum ready-to-drink (RTD) line across the Caribbean and select U.S. markets this fall.

Cristian Molina built the flavors for Hugo’s Cocktails with the premise that his 20 years of bartending put him more in touch with trends than a focus group. 

Columbia Distributing has completed its acquisition of certain wine and spirits distribution rights from Republic National Distributing Company (RNDC) in Oregon and Washington, adding approximately 850,000 cases to its portfolio across both states.

Most founders build to scale, but Adam Kost, founder of ready-to-drink brand Dirty Shirley, built to prove. In a saturated market, Dirty Shirley was structured from day one as a market-validation project that was lean, disciplined, design-led and deliberately positioned for an early strategic exit – which it got.

The founders who built NÜTRL into Canada’s top vodka soda are putting that playbook to use again, this time with tequila.

The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.