From Gin & Juice to Hard Tea: Dr Dre and Snoop Target New RTD Segment
West Coast rappers and business moguls Dr. Dre and Snoop Dogg are expanding their ready-to-drink (RTD) line into hard tea and lemonade.
Ferron Salniker
Spirits Editor
Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Posts by Ferron Salniker
Hard Tea’s $2.1 Billion Market Is Highly Concentrated
Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).
Suntory’s On The Rocks Expands Margarita Lineup
Suntory’s On The Rocks is expanding its margarita lineup as the RTD style continues to outpace other trends.
Run The Jewels’ Juice Runners Lands $2M For Expansion
The ready-to-drink (RTD) cocktail from Hip-Hop duo Run The Jewels has closed a $2 million seed round.
Report: Sazerac Bid $15 Billion For Brown-Forman
Sazerac offered to acquire Brown-Forman for about $15 billion, according to a new report from the Wall Street Journal.
Sazerac Bid for Brown-Forman May Face Antitrust and Strategic Hurdles
Weeks after Brown-Forman and Pernod Ricard confirmed they are in merger talks, Sazerac has entered the chat – but analysts are skeptical that the two whiskey giants can make a deal.
SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
The U.S. Securities and Exchange Commission (SEC) has filed a lawsuit against Mark D. Anderson, the founder and former CEO of shuttered Drake’s Organic Spirits, alleging he orchestrated a years-long investor fraud scheme that raised $2.4 million.
Report: Sazerac Explores Brown-Forman Deal
Weeks after Pernod Ricard and Brown-Forman confirmed that they are in merger talks, Sazerac is now reportedly eyeing a deal with the Jack Daniel’s maker.
Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
The Milan-based parent company of Fernet-Branca has invested in alcohol-removal technology, but don’t expect a zero-proof Fernet (at least yet).
Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
When two spirits giants merge, what does that mean for smaller, independent suppliers?
Mocktail Club Cracks The Control State Retail Channel
Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.
Pete Marino to Exit Bardstown Bourbon
Bardstown Bourbon’s president Pete Marino is leaving his post in June after three years with the company.
Wisconsin’s Eagle Park Acquires SoulBoxer Cocktail Co. to Accelerate RTD, Hemp Ambitions
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
Former Casamigos Colleagues Launch RTD
The former executive team behind Casamigos (minus its celebrity owners) is making another move in the bev-alc industry with Por Qué No, a ready-to-drink (RTD) tequila and vodka offering.