Southern Glazer’s has a new horse in the hard sports drinks race. VDKLYTE, another ready-to-drink (RTD) vodka + ade, arrives from THC beverage developer Mac Beverage Brands, whose portfolio includes Pamos THC Spirits and Cocktails, Maniball Peanut Butter Tequila, and Lolli THC Soda.

The settlement between Southern Glazer’s and the Federal Trade Commission (FTC) puts oversight on the nation’s largest wine and spirits distributor – but may not actually prohibit the distributor from engaging in the very sort of discriminatory pricing that triggered the lawsuit.

Anheuser-Busch InBev’s (A-B) BeatBox has been forced to modify its packaging after a UK alcohol industry watchdog upheld a public complaint that the drinks could appeal to underage drinkers.

Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.

Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.

Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.

U.S. craft distillery closures outpaced openings for the first time, according to the 2026 Craft Spirits Data Project released today by the American Craft Spirits Association (ACSA) and Park Street.

The deal, announced today, caps the price gap between chains and nearby independents, and orders SGWS to pay retailers directly if it violates the settlement going forward.

Martignetti Companies closed its purchase of Republic National Distributing Company’s (RNDC) control state business, adding operations in 17 states, the companies announced today.

After backing out of a deal for Republic National Distributing Company’s (RNDC) Kentucky and Indiana operations in August, Breakthru Beverage is charting a cautious path forward.

A federal judge dismissed the last of Patco Brands’ counterclaims against BuzzBallz, ending a three-year fight between two rival orb-shaped, ready-to-drink (RTD) brands.

As global consumers moderate they’re seeking stronger value, smaller formats, nostalgia, and sensory experiences, according to a new report from Mintel.

As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.

Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps producer it was reportedly pursuing last week. The deal gives Sazerac a different approach to add international volume than its failed Brown-Forman pursuit.