Los Angeles-based Hurray’s Girl Beer won the 16th edition of the Brewbound Live Pitch Slam.

The Federal Trade Commission (FTC) is suing Southern Glazer’s Wine and Spirits (SGWS), the nation’s largest alcohol distributor, over its pricing practices.

Six finalists emerged from a field of 11 contestants to secure a spot in tomorrow’s final round of the Brewbound Live Pitch Slam.

In Japan, some of the country’s oldest sake brewers are eagerly awaiting a decision next month on their bid for the rice wine to win recognition as a UNESCO Intangible Cultural Heritage, a commendation reflecting the depth to which the beverage is tied to national pride and tradition. Other ambitious brewers, meanwhile, are just as eager to buck tradition altogether.

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and unknowns.”

If you’re looking for Guy Fieri and Sammy Hagar’s Santo Tequila, you might be out of luck thanks to an Oceans 13-level heist that disappeared two truckloads of tequila last week. If only it were George Clooney’s Casamigos, then this would be one meta story.

Ready-to-drink cocktails are now allowed at more retailers and restaurants in Pennsylvania, but that doesn’t mean drinkers in the Keystone State are cracking open an array of canned cocktails.

It’s been almost two years since Bluebird Hardwater launched, and as one of the first canned beverages combining spirits with flat mineral water, it’s now in good company.

Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.

The latest data set from NIQ showed a modest improvement in sales declines for total bev-alc in the two-week period before September 7, which included a tepid Labor Day weekend, according to analysis from Goldman Sachs Equity Research.

In 2023, U.S. craft spirits faced the first dip in sales, volume and share in recent history, according to data from the 2024 Craft Spirits Data Project, shared by the American Craft Spirits Association (ACSA) and Park Street.

The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).

Across oversaturated retail shelves, bev-alc brands are under pressure to stand out.

In premium spirits and canned cocktails, brands have learned that calling out unique ingredients and connecting to audiences through their own cultural stories is key to positioning. They’re also balancing bolder looks with conveying brand values, health benefits and taste without over-messaging. Many have gone back to the drawing board, honing their brand prepositions and packaging.

Spirits-based ready-to-drink (RTD) products will face a challenge to maintain double-digit growth rates in 2025, including a decluttering of items at retail in order for the segment to remain healthy, according to Bump Williams Consulting’s (BWC) monthly report.