May Beer Supply Slips Back Into Red as Consumers’ Wallets Tighten, per the Beer Institute
After a positive April, U.S. beer supply fell back in the red in May, according to the latest monthly report from the Beer Institute (BI).
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Craft beer industry news.
Reyes to Add Sazerac’s Traditional Spirits & RTD Portfolio in Colorado
Reyes announced Tuesday that Sazerac had selected the multistate distributor’s recently acquired RBG Spirits & Wine of Colorado branch as its new distribution partner.
YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
Deschutes Plots Post-Costco Lager Strategy as Owned Brands Grow
The end of Deschutes Brewery’s partnership with Costco may have come as a surprise to the general public, but the Bend, Oregon-headquartered craft brewery and its key partners were planning for this “off-ramp moment,” CEO Peter Skrbek told Brewbound.
Top Dog Cocktails Fuels RTD Expansion, Caribbean Distribution With $1.3M Investment In Flamboyant Water
Philadelphia-based Top Dog Cocktails is putting $1.3 million behind a new joint venture with St. Croix-based Flamboyant Water to launch a four-flavor rum ready-to-drink (RTD) line across the Caribbean and select U.S. markets this fall.
Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans
Beverage-alcohol off-premise dollar sales plunged back into red in the week ending June 28, according to the latest weekly report from market research firm Circana.
World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams
The bev-alc industry is experiencing a bit of déjà vu heading into the second half of 2026, despite the year’s hot start, according to the latest monthly report from Bump Williams Consulting (BWC).
Thursday Overtakes Saturday in On-Premise Volume Share as World Cup Boost Continues, per BeerBoard
Soccer fans aren’t just upping their bev-alc intake this summer – they’re increasing how early in the week (and the day) they’re going out for a beverage, according to the latest report from on-premise insights firm BeerBoard.
Deschutes and Costco’s Co-Branded Kirkland Beers to be Discontinued
Deschutes Brewery’s co-branded Kirkland Signature beers with Costco are being discontinued and expected to be out of the market later this year, according to a July 1 note to distributors from Peter Skrbek, CEO of the Bend, Oregon-headquartered craft brewery.
Insider’s Week in Beer: England, Atlanta Are Big World Cup Beer Winners
While U.K. football fans may have been cheering loudly at the amazing Harry Kane 2-goal performance in the ENGLAND vs. DR CONGO match this week, chances are U.K. pub owners were cheering louder.
Press Clips: Allagash Launches New Ad Campaign; Ballast Point Closes SF Tasting Room; Do Consumers Really Know the Base?
Allagash Launches Naturally Occurring Ad Campaign; Ballast Point Closes San Francisco Taproom; Battle of the Alcohol Bases: Can Consumers Tell the Difference?; Stock Watch at Halfway Point of 2026; Holidaily’s Sunny New Look
Beer Category Slips Further as 5 of Top 25 Vendors Improve Trends; Yuengling, Phusion, Athletic and Sazerac Gain Momentum
Trends improved for only five of the beer category’s 25 largest vendors between the year-to-date (YTD) and latest four-week (L4W) periods ending June 14, according to market research firm Circana.
72% of July 4 Partiers Plan to Buy Beer; Spirits Purchase Intent Grows, per Numerator
Beer is still the top choice for Fourth of July parties, but spirits are gaining in purchase intent, according to data and insights firm Numerator.
Bartender-Crafted RTD Hugo’s Cocktails Scales With New Distribution Deal
Cristian Molina built the flavors for Hugo’s Cocktails with the premise that his 20 years of bartending put him more in touch with trends than a focus group.