Pernod Ricard Invests $22M to Increase RTD Production
Pernod Ricard USA has invested in its first-ever canning line for ready-to-drink (RTD) products, aimed to accelerate growth in the burgeoning category.
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Craft beer industry news.
Reporter’s Notebook: Beer Insights Seminar; Big Beer Execs Optimistic About Beer
Executives from Anheuser-Busch InBev (A-B), Molson Coors Beverage Company and Constellation Brands all championed core beer during Beer Marketer’s Insights’ Beer Insights Seminar Monday in New York City.
Can Hard Coffee Keep Its Buzz Going?
Espresso martinis have made a comeback at bars, but can their canned counterparts revive the hard coffee segment?
Einstök Icelandic Craft Beer Expands Into Minnesota
Einstök Beer Company is pleased to announce expansion of Einstök’s distribution of its award winning Icelandic ales to Minnesota.
Brunch Focused Canned Cocktails Launch in Florida
Picnic Brunch, the country’s only brunch-focused beverage company, has partnered with Breakthru Beverage to bring their exclusiveline of canned brunch cocktails to stores across Florida.
Cans Boost Georgetown Brewing to Double Volume in 6 Years; Brewery Eyes 130K Barrels in 2023
Nearly 20-year-old Georgetown Brewing has only been packaging its beer for a little more than a quarter of its life, and although cans buoyed the brewery during the pandemic, they’re a distant second priority to draft in terms of sales and production.
Model Sara Sampaio Acquires Stake in PHUNK, Named Chief Innovation Officer
Over the last decade, Sara Sampaio has delighted the world on catwalks and magazine covers spaning the five continents. The supermodel is now venturing into the business world – she has acquired a stake in PHUNK and takes the position of Chief Innovation Officer.
OTR Introduces First-Ever Creative Ad Campaign, ‘A Whole otr level’
OTR (On The Rocks) Premium Cocktails, the ready-to-serve cocktail brand developed by a master mixologist with acclaimed cocktail programs, has announced its first-ever national media campaign entitled A Whole OTR Level.
ITGA and Molson Coors Partner to Provide Universities with Alcohol Harm Reduction Toolkit
In an effort to assist the World Health Organization’s goal of at least 10% relative reduction in the harmful use of alcohol by 2025, the International Town & Gown Association (ITGA) and Molson Coors have partnered to provide universities with the 2025 Alcohol Harm Reduction Toolkit to address alcohol use at off-campus parties.
Rupee Indian Beer Expands; Now Available Online in 30 States
When you think of beer, you wouldn’t necessarily think of India. That’s about to change as Rupee Beer is on a global mission to become a household name in the craft beer world.
Economy Talk: Experts Express Optimism for Beer at Beer Insights Seminar
The outlook for beer may be more positive than headlines make it seem. That was the message from beer economy experts Monday during Beer Marketer’s Insights’ 2022 Beer Insights Seminar in New York City.
Channel Marker to Become Coastal Mass Brewing
Channel Marker Brewing will pay homage to its seaside hometown of Beverly, Massachusetts, with its new name: Coastal Mass Brewing. The name change comes from the discovery that another brewery was using the name Channel Marker for one of its beers.
Brewers Association’s 2023 Legislative Priorities: TTB Modernization, Franchise Law Reform, DTC Shipping and RTD Tax Fight
Ahead of last week’s midterm elections, the Brewers Association’s (BA) federal and government affairs teams shared the trade group’s 2023 legislative priorities during a “Collab Hour” webinar.
Brooklyn Brewery and Four Roses Distillery Release Fourth Edition of Black Ops
Bourbon lovers and beer fans alike can yet again raise their glasses to the release of the 2022 edition of Brooklyn Black Ops (11.5 % ABV), a collaboration between craft beer innovator Brooklyn Brewery, and Kentucky-based bourbon brand, Four Roses Distillery.